Best Of 2021: A Year In Review

As 2021 draws to a close, I took a moment to reflect back on the year and what it meant for McMillion Consulting. While this year certainly held its challenges, it was also a year of new growth, innovation, and client engagements that reminded me why I love what I do. In addition, it marked our first full year of content and the growth of our LinkedInsider community

In case you missed it, I covered dozens of topics in my weekly blogs, from leveraging your LinkedIn profile and new features to implementing sales strategies on and off of LinkedIn. Check out my roundup of the year’s best content and welcome the New Year with a new tip, tool, or strategy in hand. 

 

LINKEDIN ENGAGEMENT 

If you’re looking to boost your engagement with your network, spark conversation, and nurture connections, these four articles offer just the guidance you need. 

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Missing The “Connect” Button? It’s There.

If you’ve ever tried to grow your LinkedIn network, you might have encountered a startling roadblock. Usually, making a new connection on LinkedIn is just a matter of clicking the “Connect” button inside a person’s profile and attaching a personalized invitation note. Occasionally, however, you might find that the connect button isn’t visible. 

Before you panic, know that LinkedIn users have the ability to turn off their “Connect” button and instead feature a “Follow” button in the same space on their profile. If you can’t find the “Connect” button right away, don’t worry. It’s still there, you’ll just need an extra click to find it. 

IF THE CONNECT BUTTON IS MISSING, FOLLOW THESE TWO SIMPLE STEPS: 

  1. Click the “More” button inside the person’s profile.

 

2. Select the “Connect” button from the dropdown menu.

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Have You Changed This One Key LinkedIn Default Setting?

Have you ever sent an email or note only to be met with radio silence? When you don’t get a response to your message right away, maybe you assume the best. After all, we have so many ways to send and receive messages these days, from our social media accounts to chat apps and multiple email accounts, that a slower response every now and then is perfectly understandable. 

It’s a little more difficult to assume the best, however, when you can see that your message was read, but not answered. No one likes to feel ignored, and a read receipt followed by crickets never feels very good, no matter the reason. 

Today, I want to help you avoid being that person. Chances are if you haven’t changed this one key LinkedIn setting, you just might be the cause of such a twinge of disappointment. 

By default, LinkedIn turns read receipts on. This means that any time you receive and read a message, InMail, or message request, the person on the other end can...

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How To Find The Hidden Grace Of A Closed Door

We live in a world overfocused on success. Everywhere you look, you’ll find people talking about their wins, awards, and accolades. When it comes to rejection or disappointment, however, you’ll be hard-pressed to find people willing to share their stories of “failure” with quite as much gusto. The reality is, you can’t go through life without a few no’s along the way. What’s more, we need closed doors from time to time.  

As a thought experiment, I recently asked myself, “What if every opportunity I pursued in the next year was met with a yes?” I wondered, would I choose that over uncertainty and possible disappointment? After a moment of consideration, I decided I would not. Closed doors and no’s are part of life. And, while I can’t say I enjoy the feeling of rejection or disappointment, I am grateful for it. I wouldn’t trade the perspective or learning I have gained from closed doors for the...

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Staying Current Isn’t As Spooky As It Seems

Spring cleaning, your quarterly oil change, annual checkups—most areas of your life need a little extra TLC from time to time. Your LinkedIn profile is no exception. Whether you’ve held the same job for more than a decade or you just got promoted, chances are, some areas of your profile could use a refresh.

Don’t wait until your LinkedIn profile is so out of date that a total makeover is in order. (If you’re in that boat, The Profile Transformer™ might be just what you need.) Keeping your digital presence up-to-date is a whole lot easier when you have a regular checklist to return to once (or even better, twice) a year. 

While I’m in my LinkedIn profile quite a bit, I still set aside regular, dedicated time to skim through my profile and dust off the cobwebs, so to speak. Here’s my simple, go-to checklist to keep my profile current, without all the stress. 

1. PROFILE PICTURE 

For better or for worse, people change. What you...

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How To Be A Good Host In Your Sales Process

Have you ever visited a friend and felt instantly at home? Or perhaps, you’ve been lucky enough to stay at a particularly hospitable hotel. From a warm greeting when you arrive to fresh guest linens and maybe even a mint on your pillow, all the little details taken together contribute toward a sense of ease. They show you that your host prepared for your arrival, anticipated your needs, and invested in ensuring your experience is pleasant. 

Just like a good host or hostess, a strong salesperson prioritizes hospitality from the very first interaction with a prospect. Maybe you’re not having quite as many in-person sales conversations these days, but luckily, your hospitable touches don’t have to be fluffed pillows and towel swans. LinkedIn can help you collect all the information you need to make your prospects’ experiences comfortable and memorable. 

Before any sales conversation—whether via email, phone, or face-to-face—take time...

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Job Searching 101 On LinkedIn

At McMillion Consulting, I have the opportunity to work with all sorts of people from many different industries. While much of my training centers around prospecting, selling, and business growth, I occasionally work with clients who are on the job hunt. LinkedIn allows you to tap into the power of relationships, and for that reason, it can be an excellent place to land a new job.

Today’s tips are for those of you who are in the market for your next career gig. Before we dive in, I should note—private and public job searching are two different beasts. I’ve tailored my advice in this article to people who are publicly job seeking. If that’s you, check out my top three tips to attract new opportunities. 

1. USE THE #OPENTOWORK FEATURE ON LINKEDIN. 

LinkedIn offers a handy visual feature called #OpenToWork. When you activate this setting, you’ll see a bright green frame with the #OpenToWork label added to your profile picture. You can then...

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Want To Serve Your Clients Better? Context Is Key.

When the tempo of life (or of business) picks up, I’ve found that it’s easy to rush through the places and spaces where slow, thoughtful consideration matters most. This goes for lots of things—from family time and rest to healthy routines and the cadence of the workday. So, I check in with myself regularly to make sure I’m keeping the main things the main things, even amidst the flurry of activities and long to-do lists. 

As a small business owner, I am adamant about excellent client experience. A desire to serve my clients and meet their needs even better is core to nearly every goal I have for my business. Yes, I have all sorts of big, ambitious dreams for how McMillion Consulting can accomplish that in the future, but I know that one of the best things I can do today for my clients is to be present and understand not just what they say are their pain points, but also what they don’t say. The more I can understand the context that surrounds...

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How Do You Stack Up On LinkedIn’s Social Selling Index?

If you work in sales, you already know the importance of quantifying your efforts. In fact, you’re probably well accustomed to scorecards, benchmarks, and KPIs. Each can provide clarity around where your strengths and weaknesses lie—an essential part of improving.

Now, I want to introduce you to one more tool to add to your performance metric toolset. Enter, LinkedIn’s Social Selling Index (SSI), a proprietary tool LinkedIn introduced within 12 months of launching Sales Navigator. The SSI is designed to help you measure how you’re resonating on LinkedIn. It quantifies a dimension of sales success, social selling, that’s otherwise very “squishy.” 

Let’s review a few quick tips to help you understand the SSI, locate your score, and improve your performance. 

WHAT IT IS  

The term ”social selling” refers to the relational aspect of selling, including sales conversations and other forms of authentic...

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How To Let Your LinkedIn Network In On Your Celebration

If you’ve been around here for any length of time, you know that I think LinkedIn is a great place to learn, sell, connect, and uncover new opportunities. Beyond that, it’s also a wonderful space for celebration! From promotions to work wins and job changes, your LinkedIn community is ready to cheer you on and celebrate with you as you progress and grow. 

Even personal updates can have a place on LinkedIn. My recommendation is always to frame your decision to post or not with this question: “Will this help my professional network in some way?” If the answer is yes, go for it! 

As an example, I encourage my clients to include their birthdays in their profiles because birthdays offer yet another point of conversation with your network. Sure, maybe only two percent of your connections will wish you a happy birthday, but guess what? Those birthday messages open the door to new conversations with prospects, colleagues, or clients. 

Updating...

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