Want To Serve Your Clients Better? Context Is Key.

When the tempo of life (or of business) picks up, I’ve found that it’s easy to rush through the places and spaces where slow, thoughtful consideration matters most. This goes for lots of things—from family time and rest to healthy routines and the cadence of the workday. So, I check in with myself regularly to make sure I’m keeping the main things the main things, even amidst the flurry of activities and long to-do lists. 

As a small business owner, I am adamant about excellent client experience. A desire to serve my clients and meet their needs even better is core to nearly every goal I have for my business. Yes, I have all sorts of big, ambitious dreams for how McMillion Consulting can accomplish that in the future, but I know that one of the best things I can do today for my clients is to be present and understand not just what they say are their pain points, but also what they don’t say. The more I can understand the context that surrounds...

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Hip, Hip, Hooray! | 3 Ways To Celebrate Your Wins

When was the last time you stopped and celebrated your accomplishments? 

As a business owner, I’m often so busy working toward the next goal that I forget to look back and take in how far I’ve already come. Maybe you can relate. Celebrating your wins might feel indulgent or, dare I say it, unproductive. 

Research shows, however, that taking stock of even small accomplishments can provide just the motivation and confidence you need to push ahead and achieve even more. Not to mention, recognizing success promotes a positive team culture and shields against burnout.  

Last year, I planned my first-ever fancy work dinner with my team to recognize a year full of exciting business firsts. It was such a fun boost to morale that we wondered why it took us so long to celebrate! Every win doesn’t have to mean a nice steak dinner, but even a little something special goes a long way. So, pop the champagne, plan a fun Friday for your team, and try out my...

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How To Let Your LinkedIn Network In On Your Celebration

If you’ve been around here for any length of time, you know that I think LinkedIn is a great place to learn, sell, connect, and uncover new opportunities. Beyond that, it’s also a wonderful space for celebration! From promotions to work wins and job changes, your LinkedIn community is ready to cheer you on and celebrate with you as you progress and grow. 

Even personal updates can have a place on LinkedIn. My recommendation is always to frame your decision to post or not with this question: “Will this help my professional network in some way?” If the answer is yes, go for it! 

As an example, I encourage my clients to include their birthdays in their profiles because birthdays offer yet another point of conversation with your network. Sure, maybe only two percent of your connections will wish you a happy birthday, but guess what? Those birthday messages open the door to new conversations with prospects, colleagues, or clients. 

Updating...

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5 Lessons From 5 Years Of McMillion Consulting

I’ve been in a reflective mood lately as September 2021 marks five years since I launched my company, McMillion Consulting. (!!!) My, how time flies. Though I’ve been training clients in sales and prospecting techniques and sharing my LinkedIn expertise for much longer, this anniversary of my business feels significant. These years have been some of the most fulfilling, challenging, and exciting ones of my career.

I want to channel my reflections and celebrations into something helpful, so I’m sharing a lesson I learned in each of my five years of business. My hope is that, whether you’ve owned a business for years or work for someone else, you can take something from what I’ve learned along the way. 

YEAR 1: “LIFE SHRINKS OR EXPANDS IN PROPORTION TO ONE’S COURAGE.” - ANAÏS NIN

When I first launched McMillion Consulting, a friend gave me a candle with this Anaïs Nin quote printed on the lid: “Life shrinks or...

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Why Your Company Should Be On LinkedIn

Having a website has become a prerequisite to starting a business. If your business doesn’t exist online, well, it may as well not exist. That’s because being found is critical to gaining traction. Whether you like it or not, your prospects are vetting you online, sometimes before they even begin a conversation with you. LinkedIn is also an essential part of establishing your company’s digital presence, so if your business does not already have a presence on LinkedIn, it should. Not convinced? Let me see if I can change your mind. 

GET FOUND FASTER 

If you’ve ever been to a networking event or conference, you probably can relate to that frustrating feeling when someone’s name is right on the tip of your tongue but you can’t quite remember it. In some cases, you might even recall where someone works although his or her name escapes you. That’s one reason why it is recommended to associate your name and personal profile with...

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Creating LinkedIn Content That Draws A Crowd

If you’ve ever watched a street performer in a big city, you’ve probably experienced a strange phenomenon. What begins as a small audience of passersby grows almost instantly into a massive crowd. It’s funny how that happens. People hate to miss out. When they see others gathering, they tend to stop, too, to figure out what all the fuss is about. 

Often, a similar effect happens with LinkedIn content. When a critical mass of people forms around a post, suddenly it gains momentum very quickly. More and more people react and comment on content when they see that many others have, too. Engagement breeds engagement, and a few dozen reactions and comments grow to several hundred. 

I consider myself a student of these sorts of posts. I’m always looking to see what I can learn from content that has gained massive traction on LinkedIn. Of course, unlike that street performer in the square, not all LinkedIn traction is organic. We know that some content...

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The Do’s And Don’ts Of LinkedIn Invitations

It’s about that time of year again when summer is officially over and school is back in session. I’ll never forget that jittery, excited feeling I would get before the first day of a school year. So, in the back-to-school spirit, I want to teach you how to make new friends (read: professional contacts) on LinkedIn. 

People join LinkedIn with all sorts of goals, but the reason I hear the most often is “to grow my professional network.” It makes sense—LinkedIn is a fantastic place to make connections. However, clients and friends often come to me frustrated that their attempts to grow their LinkedIn networks have yielded mixed results. When we dissect the problem, more often than not, the issue boils down to how they’re sending connection requests. So, I want to let you in on a few of my top tips for nailing that pesky LinkedIn invitation.


DON’T: SEND A CONNECTION REQUEST WITHOUT A PERSONALIZED NOTE.

A savvy LinkedIn user...

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Making The Most Of Your LinkedIn Away Message

They say half the joy of vacation is anticipating it. Something about knowing you’ll be catching up with family or enjoying a sunny beach somewhere soon makes all the to-dos that come with closing up shop to take time off a bit more enjoyable. From finishing up projects to changing your voicemail and setting your email out of office message, we all have a routine to ensure everything on the business side is all wrapped up before we enjoy a little rest and relaxation.

Until now, our social platforms were never really part of that time off prep process. LinkedIn has added new functionality that I just love. I’ve been waiting years for this feature, and I’m so glad it’s finally here. I love that I can finally let people know I’m away, so they understand when I can’t get to their message right away. 

The away message feature is available on any paid LinkedIn subscription and done correctly, it’s a simple, low-effort way to maintain a...

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LinkedIn Lindsey’s ABCs Of Sales: Part 3

Becoming a sales pro takes practice, patience, and a whole lot of resilience. Over the years, I’ve encountered good sales advice and some not-so-good advice. I boiled down many of the best tidbits to share with you in my ABCs of sales. While I’m no advocate of quick fixes, I think my ABCs of sales are applicable to anyone—no matter what you sell or how long you’ve been at it. 

I’m rounding out my three-part ABCs of sales series with a topic I think is so important—clarity. (In case you missed it, go check out my first two articles in the series on audience and boldness.) Clarity differentiates a mediocre sales process from an excellent one.  While clarity doesn’t necessarily steal the show when it’s present, your prospects will know immediately when it’s lacking. Nothing shuts down a sales conversation faster than confusion. So with that in mind, let’s talk about how to cultivate it. 

COMMUNICATE YOUR...
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5 Steps To Closing Deals With Sales Navigator

I recently introduced you to the more than two dozen search filters available in Sales Navigator, LinkedIn’s sales-specific premium subscription. If you haven’t already, I recommend you carve out some time to hop into your account and give those filters a try. 

Advanced searches can be a great way to build your lead lists. Remember, though, leads are only as good as what you do with them. There are very few times when a “set it and forget it” strategy actually works, and this is no exception. If you want to drive sales all the way to the finish line, you’ll need a strategy to make the most of the leads you gather. The process I recommend to my clients is simple: 

  1. Review the available filters. 

    Consider which characteristics make the most sense for what you’re selling. Would a search by location help you zero in on the right people? If your prospects are executives, consider using the "Seniority" filter or specific titles to...

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