LinkedInsider Top Hits: Selling & Sales Navigator

Whether or not your official title includes the word “sales,” most of us sell in some way. From pitching your product or service to a new customer to recruiting a new team member or getting buy-in on an idea, having sharp sales skills can help you achieve your professional goals. If you’re looking for some inspiration or a new way to tackle your latest sales challenge, explore this curated round-up of “top hits” on selling and Sales Navigator to find the support you need. 

Are You Asking the Right Questions?

Have you ever hit a wall in your recruiting or sales approach? You’re not alone. While it can be frustrating to feel like you’re not making traction, sometimes all it takes is a new approach. This article will help you gain clarity with a prospect or candidate just by asking the right questions. 

A 4-Step Sales Navigator Approach to Find Your Targets

While LinkedIn offers some useful search functionality in its free...

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Work-Life Balance: Does It Exist And How To Find It

It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even exist? 

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest. In fact, it’s really more of a mindset. I say this as someone who admittedly is not the world’s expert on finding balance between work and life. However, after hitting full-on burnout a few years ago and living to tell the tale, I’ve learned a thing or two. I know how to prioritize balance, and (hopefully), how to avoid hitting my breaking point again.

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest.

Here’s my recipe for work-life balance: 

 

1. TREAT VACATION...

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5 Reasons Why You Should Have A “Feel-Good Folder”

We’ve all had a bad day, a moment of insecurity, or a sales conversation that didn’t go as planned. It’s tough, sometimes, to gain perspective when you’re down in the dumps about who you are or what you do. Enter what I like to call the “feel-good” folder. The idea of a feel-good folder is simple—it’s simply a repository of kind words from friends, colleagues, and clients that made your day. 

Your feel-good folder could be an actual folder full of printed emails, cards, and letters, or a folder in your email inbox. Alternatively, it might not be a folder at all. Instead, it could be a photo album on your phone where you save screenshots of emails and texts that mean a lot to you. You could even use LinkedIn’s built-in feel-good folder of sorts—the recommendations section of your profile. I even use audio testimonials, where former clients share short recordings about their experiences working with me and my team. So,...

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Turn Your Search Results Into Lead Lists With Sales Navigator

Not to play favorites, but if I had to choose my top LinkedIn subscription, Sales Navigator would win every time. Of all my clients who can benefit from a paid version of LinkedIn, I would say 80 to 90 percent of them choose Sales Navigator, too. (I even recommend this option to many recruiters over LinkedIn’s Recruiter Lite option!) 

Why? The tools and features Sales Navigator offers are unmatched for identifying and nurturing the right targets—whether they’re potential customers, employers, candidates, or partners. If you’re not already familiar with Sales Navigator’s powerful search tools, start with this article to get acquainted. In it, I break down what it means to conduct an Advanced Search. 

Once you’re set with a saved search, then it’s time to turn your search results into sales results. I’ve said it before and I’ll say it again, even the most dialed-in search isn’t enough to actually start closing....

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5 Common Myths People Believe About LinkedIn Engagement

Every now and then, I meet a LinkedIn skeptic—someone who understands the importance of a professional profile but doesn’t see the value of actually engaging on the platform. By now, I think I’ve heard all the excuses, from lack of time to doubt about the impact. Do you fall into the skeptic camp? Allow me the opportunity to change your mind. 

MYTH 1:  UNLESS I’M SELLING SOMETHING, ENGAGING ON LINKEDIN WON’T BENEFIT ME. 

If you’re not already active on LinkedIn, my question to you is, “How else are you staying on people’s radar?” Even beyond the sales benefits (which are many!), staying top of mind is helpful for all sorts of business reasons. Just by seeing your face and name on their feed, your colleagues and connections are more likely to remember you when they have a new opportunity, connection, or idea to share that could propel your career or business. 

“Staying top of mind is helpful for all...

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Hip, Hip, Hooray! | 3 Ways To Celebrate Your Wins

When was the last time you stopped and celebrated your accomplishments? 

As a business owner, I’m often so busy working toward the next goal that I forget to look back and take in how far I’ve already come. Maybe you can relate. Celebrating your wins might feel indulgent or, dare I say it, unproductive. 

Research shows, however, that taking stock of even small accomplishments can provide just the motivation and confidence you need to push ahead and achieve even more. Not to mention, recognizing success promotes a positive team culture and shields against burnout.  

Last year, I planned my first-ever fancy work dinner with my team to recognize a year full of exciting business firsts. It was such a fun boost to morale that we wondered why it took us so long to celebrate! Every win doesn’t have to mean a nice steak dinner, but even a little something special goes a long way. So, pop the champagne, plan a fun Friday for your team, and try out my...

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Level Up Your LinkedIn Lead Generation Process

As with most things, developing a lead generation process on LinkedIn takes practice and a healthy dose of patience. Keep showing up, keep being resourceful, and I promise, it will pay off. If you don’t believe me, let me tell you a story that may just change your mind. 

My client, let’s call him Bill, was in the habit of engaging two or three LinkedIn Groups on a consistent basis. One of Bill’s posts caught the interest of another member of the group who decided to click through to Bill’s profile. (Luckily, because we had worked together, Bill had an updated profile and a great presence on LinkedIn.) After this individual viewed Bill’s profile, he became even more interested in what Bill did, so he clicked through to Bill’s company website. 

After validating Bill through three different levels—his group engagement, personal profile, and company website—the person reached out to speak to Bill directly. After a...

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3 Simple Steps To Becoming An InMail Rockstar

Whether you’re an entrepreneur, a recruiter, or a financial advisor, we’re all selling something. Sure, the process may look different across industries, but no matter what you’re selling—from a company culture to a product or service—you have to start by generating leads. If you’ve followed me for a while, you probably already know that LinkedIn is a powerful platform for networking. But, maybe you didn’t know just how effective it can be for lead generation. In upcoming articles, I’ll be pulling back the curtain on how to generate leads with my insider tips for making the most of your network. To kick it off, I want to start by zooming in on one powerful LinkedIn feature: InMail. 

LinkedIn lingo can be confusing, so let’s begin with a few definitions:

InMail is a type of direct message you can send to people with whom you’re not already connected. The only way to get access to InMail credits is through a paid...

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It Starts With You

Sometimes the best connections are the ones you never expected. This past February, my husband and I decided to move our lives and our dog, Tater Todd, to Park City, Utah for the month. As we were planning our trip, I happened to be working with a client, Jeff Lewis, who is based in Utah. When I mentioned I wanted to overcome my fear of snowboarding after a skiing ACL tear, Jeff graciously offered to give me some snowboard pointers. Sure enough, when we arrived in Park City, Jeff showed up and stepped in as my snowboard instructor! How cool is that? 

I share this personal story because it’s a great reminder that life is not always, all about work. In fact, true impact—with your clients, with your team, with your partners—so often starts with true connection. And, authentic, human-to-human connection rarely begins with work, but with all the other stuff that makes you interesting, dynamic, and unique. It starts with you. 

Over the years that...

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Standing Out On LinkedIn Is Simpler Than You Think

Some people just know how to make a strong first impression. About 10 years ago, I attended a local networking event for business owners. At the start of the evening, we all stood up and gave a short explanation of who we were and what we did. 

As the speaking portion of the evening was winding down, I spotted a woman in a green dress approaching me from the other side of the room. She reached out her hand in a firm handshake and with a confident tone told me she had heard my introduction and wanted to learn more about what I did. 

I remember everything about the experience, down to where I was standing in the Greenville Chamber of Commerce. Megan made quite an impression. We hit it off instantly, and have been friends ever since.

Whether you’re introducing yourself in person or through your LinkedIn profile, it’s true as they say that “first impressions are lasting impressions.”  You probably already understand the importance of a friendly...

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