There are dozens of ways to effectively prospect.
IS THERE A PERFECT FORMULA THAT GUARANTEES 100 OUT OF 100 WINS EVERY TIME?
Maybe...And if you know that perfect formula, give me a call!
Now, are there useful prospecting formulas?
Absolutely. In fact, I would guess that any successful salesperson would agree that it is often a combination of multiple tactics that lead to new business deals.
LinkedIn is one communication channel that facilitates sales. I teach specifically the multitude of ways the platform can be used throughout the prospecting process. Ultimately, LinkedIn acts as an entry point for conversation, specifically if you are in a business that requires a live conversation and relationship-building to earn the sale.
To that end, the secret LinkedIn prospecting tactic that can be a game-changer for you is quite simple: Pick up the phone!
My sales trainer, mentor and friend, Walker McKay of No BS Sales School taught me this essential tactic years ago.
Do not fall...