LinkedInsider Top Hits: Selling & Sales Navigator

Whether or not your official title includes the word “sales,” most of us sell in some way. From pitching your product or service to a new customer to recruiting a new team member or getting buy-in on an idea, having sharp sales skills can help you achieve your professional goals. If you’re looking for some inspiration or a new way to tackle your latest sales challenge, explore this curated round-up of “top hits” on selling and Sales Navigator to find the support you need. 

Are You Asking the Right Questions?

Have you ever hit a wall in your recruiting or sales approach? You’re not alone. While it can be frustrating to feel like you’re not making traction, sometimes all it takes is a new approach. This article will help you gain clarity with a prospect or candidate just by asking the right questions. 

A 4-Step Sales Navigator Approach to Find Your Targets

While LinkedIn offers some useful search functionality in its free...

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Work-Life Balance: Does It Exist And How To Find It

It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even exist? 

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest. In fact, it’s really more of a mindset. I say this as someone who admittedly is not the world’s expert on finding balance between work and life. However, after hitting full-on burnout a few years ago and living to tell the tale, I’ve learned a thing or two. I know how to prioritize balance, and (hopefully), how to avoid hitting my breaking point again.

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest.

Here’s my recipe for work-life balance: 

 

1. TREAT VACATION...

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Hidden Gems: LinkedIn’s Most Forgotten Yet Powerful Features

Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often, we get stuck in the rut of our own way of doing things that we totally miss out on something interesting or exciting in the process. 

LinkedIn can be a lot like this for many of my clients. They have their bearings in certain areas of the platform, but they neglect to recognize some of the best parts of using LinkedIn. Of course, there will always be interface changes and new settings, but my favorite little-known features of LinkedIn are tried and true and (hopefully) not going anywhere anytime soon. 

Here’s my list of LinkedIn’s hidden gems. Are you already making the most of these cool little tips and tricks? If not, mix it up this week and give them a try. 

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The Power Of Kindness And Other Pandemic Lessons I’ve Learned

There’s no question that you’ve faced a change of some kind in the past few years. Some people experienced big changes—moving from the office to the home office, managing gaps in childcare, recovering from an illness, or grieving the loss of a loved one. For others, change came in the form of a thousand tiny inconveniences that, taken together, felt significant—altering plans with friends, postponing travel, or canceling birthdays. 

Personally, I experienced a combination of big and small changes, many hard, but many good, too. Amid the stress and discomfort, I found space for more reflection, more perspective, and so much more grace, both for myself and others. 

Even though I would never wish for a pandemic, I can say with confidence that my life now, both professionally and personally, is better than it was before March of 2020. Why? Because all this change has changed me and my clients in ways I think we needed. More than ever before in my...

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How To Take A Cue From Sales Navigator "Spotlights"

How much time would you save if you only reached out to people you knew would say “yes” to the job, product, or service you’re selling? Unfortunately, that’s not exactly how the prospecting process works. As we both know, you’re bound to have lots of prospects at the top of the funnel who never become sales—and that’s okay. 

But what if I told you there was a way you could target people or companies that have a good chance of actually engaging with you? Just imagine if you could stop wasting your time on outreach that ultimately gets ignored and focus on prospects who are ready to hear from you. The Sales Navigator “Spotlights” feature helps you do just that.  

Sales Navigator Spotlights allow you to identify leads (people) and accounts (companies) among your search results that are most likely to respond to your outreach. Sales Navigator offers several different types of Spotlights including: 

  • Job...

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Why LinkedIn’s Featured Section Is Worth More Than 1,000 Words

One of the most common mistakes I see on LinkedIn is when people essentially copy and paste their resumes into their profiles and call it a day. Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie. Sure there are some similarities between the two, but LinkedIn’s capabilities to communicate a more engaging, interactive story are so much greater than a resume. Used correctly, LinkedIn’s dynamic visual features can add depth, create connections, and support a clearer understanding of who you are. 

“Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie.”

One of the best and most prominent areas of your profile to take advantage of this capacity of LinkedIn is the “Featured” section. Directly after the Intro and About sections of your profile comes the Featured section. Because it falls toward the top of your profile, before your work experience and other...

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5 Reasons Why You Should Have A “Feel-Good Folder”

We’ve all had a bad day, a moment of insecurity, or a sales conversation that didn’t go as planned. It’s tough, sometimes, to gain perspective when you’re down in the dumps about who you are or what you do. Enter what I like to call the “feel-good” folder. The idea of a feel-good folder is simple—it’s simply a repository of kind words from friends, colleagues, and clients that made your day. 

Your feel-good folder could be an actual folder full of printed emails, cards, and letters, or a folder in your email inbox. Alternatively, it might not be a folder at all. Instead, it could be a photo album on your phone where you save screenshots of emails and texts that mean a lot to you. You could even use LinkedIn’s built-in feel-good folder of sorts—the recommendations section of your profile. I even use audio testimonials, where former clients share short recordings about their experiences working with me and my team. So,...

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How To Involve Your Team In LinkedIn

If you’re excited about the possibilities on LinkedIn but need a little help making sure it all gets done, don’t fret. LinkedIn doesn’t have to be a solo sport. There are plenty of ways to involve your team in your LinkedIn sales, marketing, and outreach strategy. 

Done correctly, you can easily divide and conquer tasks related to your company's presence on the platform—in fact, I recommend it. Still, there are some tasks better reserved just for you. Let’s take a look at several factors to consider when deciding which tasks to share and which tasks to own. 

Consider sharing these LinkedIn tasks with your team. 

  • Managing your company page: Your company page is a place where you not only can involve your team but you should. I recommend giving company page access to at least two people on your team so that as roles shift and your team changes, you never lose access to your page. LinkedIn allows you to choose from roles with varying...

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3 Things To Know About LinkedIn's Creator Mode

I can never get too comfortable because LinkedIn loves to keep me on my toes! Every time I turn around, it seems that LinkedIn has added a new feature or function. One of the biggest changes I’ve noticed is LinkedIn’s new creator mode. Perhaps you’ve seen the feature within the Resources section of your profile. 

In case you missed it, creator mode is a LinkedIn profile setting intended to help you grow and reach your LinkedIn audience. Originally, it was only available to select users, but now, anyone can take advantage of it.  

I have to confess, when I first received access to creator mode, I didn’t love it. Now, looking back, I realize I didn’t like it because I didn’t understand it. I coach my clients all the time that new doesn’t mean bad—it just means it may take some getting used to and learning. 

I decided to listen to my own advice and try it for a while before I made up my mind. Now...

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LinkedInsider Top Hits: Everything You Need To Know About LinkedIn Content

Like top hits on music billboards, LinkedIn content always ranks among our most popular topics. So, I thought it was time to pull together a little roundup of articles on the subject—our “Hot 7” on content if you will. If you have content questions and you’ve landed here in search of some answers, you’re in the right place! From what to post to when and how, I’m answering all your biggest LinkedIn content questions. It’s your self-serve source for all things LinkedIn content. 

 

5 COMMON MYTHS PEOPLE BELIEVE ABOUT LINKEDIN ENGAGEMENT

Are you a LinkedIn content skeptic? In this article, I bust the top five myths of LinkedIn content creation and make the case that everyone can benefit from joining in on the conversation. 

 

THE SNOWBALL EFFECT

Like creating a giant snowball, getting started with LinkedIn content is the hardest part. Try this simple challenge to give you the momentum you need to get going. 

 

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