How To Use LinkedIn To Dramatically Improve Your Business: An Interview With Candice Georgiadis

THIS ARTICLE WAS ORIGINALLY PUBLISHED BY AUTHORITY MAGAZINE AND FEATURES MY INTERVIEW WITH CANDICE GEORGIADIS. ENJOY!

 

As part of my series of interviews about “How to Use LinkedIn to Dramatically Improve Your Business,” I had the pleasure of interviewing Lindsey McMillion Stemann, the Principal & Owner of McMillion Consulting. For more than a decade, Lindsey has trained thousands of professionals and teams to leverage LinkedIn as a profitable business tool, teaching them how to connect with purpose to increase their revenue; her clients have generated millions of dollars in revenue from her tactics. Whether she is on stage speaking at a global conference, training clients virtually, or interviewing clients to transform their digital footprint, Lindsey believes teaching should be practical so that learning is actionable. She and her team work with Fortune 500 companies, boutique advising firms and international brands. In additional to speaking...

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4 Easy Ways To Support Female Entrepreneurs

2021 marked five years of McMillion Consulting, and I celebrated big time! For me, it was important not just to look back and see how far I had come, but also to raise a glass to all the people who had helped me get there. There are too many to count! I am genuinely so lucky to have awesome cheerleaders, mentors, friends, and clients who support me (the person) and my business by referring me to and introducing me to other awesome people.

If there’s one thing I’ve learned as a female entrepreneur, it’s that we thrive when we encourage one another. Sometimes helpful support looks big, like time, money, and resources. Other times, it’s as simple as making a referral or speaking a word of encouragement. If you’re not sure where to start, I’ve rounded up four easy ways to support a female entrepreneur this month. 

 

1. WRITE A LINKEDIN RECOMMENDATION.

If you’ve been the client or customer of a female entrepreneur, take a moment to...

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Best Of 2021: A Year In Review

As 2021 draws to a close, I took a moment to reflect back on the year and what it meant for McMillion Consulting. While this year certainly held its challenges, it was also a year of new growth, innovation, and client engagements that reminded me why I love what I do. In addition, it marked our first full year of content and the growth of our LinkedInsider community

In case you missed it, I covered dozens of topics in my weekly blogs, from leveraging your LinkedIn profile and new features to implementing sales strategies on and off of LinkedIn. Check out my roundup of the year’s best content and welcome the New Year with a new tip, tool, or strategy in hand. 

 

LINKEDIN ENGAGEMENT 

If you’re looking to boost your engagement with your network, spark conversation, and nurture connections, these four articles offer just the guidance you need. 

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Celebrate The Season With Your LinkedIn Company Page

Feeling festive? Whether you’re looking to spread some holiday cheer or draw attention to an important company initiative, don’t forget the power of your LinkedIn company page to make a statement. Just because you need to keep information like your website URL and contact information constant and accessible, doesn’t mean the rest of your company page needs to remain static. Try out these tips to embrace your company page as a dynamic, visual tool for celebrating the season. 

 

1. TELL A STORY WITH YOUR COMPANY PAGE TAGLINE. 

Typically, your company page tagline serves as your space to tell the world what you do and why, but if you’re celebrating a seasonal holiday, promoting a company initiative, or supporting an important cause, your tagline offers prime real estate on your LinkedIn page to provide context and summarize your overall message. 

At the time of publication, LinkedIn offers 120 characters, including spaces, within your...

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What To Look For In A LinkedIn Trainer, Speaker And Consultant

When one year or quarter comes to a close and another one begins, many companies begin assessing the needs and goals they have for the next year. Finding the right partner to help grow and support your business can be a challenge. Sometimes, it’s difficult to know how to assess a potential vendor, especially if their expertise is very different from your own. 

When prospective clients come to me, they’re usually looking for a consultant to reach a key personal or business goal through LinkedIn. My support comes in a range of different formats. Whether I’m training clients in a one-on-one or group setting or speaking at a conference, corporate annual meeting, or a sales incentive trip gathering, I am ultimately always seeking to equip my clients with the tools and knowledge they need to connect with purpose and drive their revenue. 

As a business owner, I am often on both sides of the equation—being vetted by prospective clients and vetting my own...

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Missing The “Connect” Button? It’s There.

If you’ve ever tried to grow your LinkedIn network, you might have encountered a startling roadblock. Usually, making a new connection on LinkedIn is just a matter of clicking the “Connect” button inside a person’s profile and attaching a personalized invitation note. Occasionally, however, you might find that the connect button isn’t visible. 

Before you panic, know that LinkedIn users have the ability to turn off their “Connect” button and instead feature a “Follow” button in the same space on their profile. If you can’t find the “Connect” button right away, don’t worry. It’s still there, you’ll just need an extra click to find it. 

IF THE CONNECT BUTTON IS MISSING, FOLLOW THESE TWO SIMPLE STEPS: 

  1. Click the “More” button inside the person’s profile.

 

2. Select the “Connect” button from the dropdown menu.

...
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Job Searching 101 On LinkedIn

At McMillion Consulting, I have the opportunity to work with all sorts of people from many different industries. While much of my training centers around prospecting, selling, and business growth, I occasionally work with clients who are on the job hunt. LinkedIn allows you to tap into the power of relationships, and for that reason, it can be an excellent place to land a new job.

Today’s tips are for those of you who are in the market for your next career gig. Before we dive in, I should note—private and public job searching are two different beasts. I’ve tailored my advice in this article to people who are publicly job seeking. If that’s you, check out my top three tips to attract new opportunities. 

1. USE THE #OPENTOWORK FEATURE ON LINKEDIN. 

LinkedIn offers a handy visual feature called #OpenToWork. When you activate this setting, you’ll see a bright green frame with the #OpenToWork label added to your profile picture. You can then...

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How To Let Your LinkedIn Network In On Your Celebration

If you’ve been around here for any length of time, you know that I think LinkedIn is a great place to learn, sell, connect, and uncover new opportunities. Beyond that, it’s also a wonderful space for celebration! From promotions to work wins and job changes, your LinkedIn community is ready to cheer you on and celebrate with you as you progress and grow. 

Even personal updates can have a place on LinkedIn. My recommendation is always to frame your decision to post or not with this question: “Will this help my professional network in some way?” If the answer is yes, go for it! 

As an example, I encourage my clients to include their birthdays in their profiles because birthdays offer yet another point of conversation with your network. Sure, maybe only two percent of your connections will wish you a happy birthday, but guess what? Those birthday messages open the door to new conversations with prospects, colleagues, or clients. 

Updating...

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How Are You Using Audio On LinkedIn?

Looking for a new way to stand out on LinkedIn? I’ve got you covered. 

LinkedIn rolled out a new profile feature that allows users to add short audio recordings next to their name. 

THINK OF IT LIKE AN AUDIO BILLBOARD

TO PROMOTE YOUR BUSINESS.

The process for getting set up is pretty straightforward so let me walk you through it. 

Note: LinkedIn only allows you to record the audio on mobile devices, so be sure to use your phone when following along. 

 

STEP 1:

Head to your profile on LinkedIn mobile. Find the pencil icon directly to the right of your profile picture and tap it. 

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STEP 2:

Tap “Add name pronunciation” located beneath your last name. 

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STEP 3: 

Record your short audio message by holding down the mic button.

Pro tip: You only have 10 seconds to record your message so take advantage. Introduce yourself and include a call to action like “connect with a personalized...

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Are You Building Your LinkedIn Network The Right Way?

To leverage LinkedIn to its fullest potential, you’ve got to intentionally grow your network on a weekly basis. 

It might sound too simple, but the easiest way to expand your professional network is to connect with new people. No brainer, right? New connections are an opportunity to make a first impression, appear in their feed on a regular basis and potentially secure that next big deal. 

Here is a step-by-step of exactly how to connect the right way to increase your chances of getting an accepted invitation.

Hint: Pay attention! There is a difference between connecting on LinkedIn desktop and LinkedIn mobile app.

BUILDING YOUR NETWORK ON LINKEDIN DESKTOP:

1. Head to their profile and select “Connect”

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2. Add a note to personalize the invitation

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3. Write your brief personal note and send the invitation

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BUILDING YOUR NETWORK ON LINKEDIN MOBILE:

1. Head to their profile and select “More” (not...

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