We’ve all had a bad day, a moment of insecurity, or a sales conversation that didn’t go as planned. It’s tough, sometimes, to gain perspective when you’re down in the dumps about who you are or what you do. Enter what I like to call the “feel-good” folder. The idea of a feel-good folder is simple—it’s simply a repository of kind words from friends, colleagues, and clients that made your day.
Your feel-good folder could be an actual folder full of printed emails, cards, and letters, or a folder in your email inbox. Alternatively, it might not be a folder at all. Instead, it could be a photo album on your phone where you save screenshots of emails and texts that mean a lot to you. You could even use LinkedIn’s built-in feel-good folder of sorts—the recommendations section of your profile. I even use audio testimonials, where former clients share short recordings about their experiences working with me and my team. So,...
In the years since I’ve started my business, I’ve played the part of Goldilocks, trying many different technology options to craft my perfect “stack.” My search for the best digital tools has stemmed in part from the growth of my small-but-mighty team. We work from several different locations, so finding the most efficient, reliable, and easy-to-use tools has been key to helping us collaborate well.
While we’re always open to trying something new, our current suite of digital tools feels juuuust right. If you’re in the market for a new tool or you’re still learning how to finesse a hybrid or remote team, these 10 products should be at the top of your list to try. We mostly use the paid versions of these tools; however, I would also recommend their free counterparts as a way to test out key features.
How We Use It: My team and I use Slack...
If you’re excited about the possibilities on LinkedIn but need a little help making sure it all gets done, don’t fret. LinkedIn doesn’t have to be a solo sport. There are plenty of ways to involve your team in your LinkedIn sales, marketing, and outreach strategy.
Done correctly, you can easily divide and conquer tasks related to your company's presence on the platform—in fact, I recommend it. Still, there are some tasks better reserved just for you. Let’s take a look at several factors to consider when deciding which tasks to share and which tasks to own.
Consider sharing these LinkedIn tasks with your team.
Managing your company page: Your company page is a place where you not only can involve your team but you should. I recommend giving company page access to at least two people on your team so that as roles shift and your team changes, you never lose access to your page. LinkedIn allows you to choose from roles with varying...
Like top hits on music billboards, LinkedIn content always ranks among our most popular topics. So, I thought it was time to pull together a little roundup of articles on the subject—our “Hot 7” on content if you will. If you have content questions and you’ve landed here in search of some answers, you’re in the right place! From what to post to when and how, I’m answering all your biggest LinkedIn content questions. It’s your self-serve source for all things LinkedIn content.
Are you a LinkedIn content skeptic? In this article, I bust the top five myths of LinkedIn content creation and make the case that everyone can benefit from joining in on the conversation.
Like creating a giant snowball, getting started with LinkedIn content is the hardest part. Try this simple challenge to give you the momentum you need to get going.
Have you ever used LinkedIn to find a candidate, company, or customer? If you haven’t you’re missing out! LinkedIn is not only a networking tool, but it’s also a robust search engine of sorts. With more than 810 million members across more than 200 countries worldwide, LinkedIn gives you access to a massive directory of professionals and organizations.
While LinkedIn offers some useful search functionality in its free subscriptions, Sales Navigator allows you to create custom, hyper-specific searches with a range of filters and tools. LinkedIn calls this an advanced search. Whether you’re looking for tech execs in the Southeast or female computer programmers in Canada, you can find what you’re looking for more quickly with Sales Navigator than with LinkedIn.
Although an advanced search might sound complicated, it’s quite simple. I coach my clients on a straightforward, four-step approach.
I don’t know about you but for me, life is busy these days. Many of my clients have taken on extra responsibilities in the past year as they’ve begun to adjust to a “new normal.” Sometimes in my calls with clients, I can sense the stress they feel from keeping so many plates spinning at once. Some even breathe an audible sigh of relief when they realize our work together means one less thing on their to-do lists. Whether you need help with your LinkedIn presence or just the permission to delegate to people you trust, I’ve got you.
Life is built for community, and your work life is no exception. Before you pull your hair out wondering how you’re going to get it all done, I encourage you to delegate. Consider this the permission you need to hand over the tasks that make you scrunch up your nose and hold onto the ones that excite and energize you. If asking for help feels outside of your comfort zone, remember these truths:
I've learned to enjoy reading, and I do audio a lot, too 'earbud in.' I’m the kind of person whose “to read” list is longer than I care to admit. Still, there are a few books I find myself picking up again and again.
Whether reading more was one of your New Year’s resolutions or you’re just looking for a new perspective and a little inspiration, try picking up one of these seven books. They are among my favorite nonfiction reads that you can easily find on Amazon.
Everything is Figureoutable by Marie Forleo
What it’s about: Marie Forleo offers an optimistic perspective for overcoming challenges, facing your fears, and conquering your goals.
Why I love it: This book empowered me to problem solve more creatively and reframe challenges I face as opportunities.
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
What it’s about: This book...
I want you to pause for a moment. Now, close your eyes, and imagine yourself a year from now. Where are you? What have you accomplished? How have you grown? Open your eyes.
As business leaders, it’s easy to put ourselves last. We spend so much time in the weeds of running and growing our companies that we often shortchange our investments in ourselves. Here’s the thing—intentionally setting aside time for personal development isn’t selfish. Your clients, team and even your family benefit when you improve your skills and level up your toolset.
Consider this my invitation to you—make this year different. I’m talking about more than a resolution, but an actual, rubber-meets-the-road plan. Instead of taking...
As 2021 draws to a close, I took a moment to reflect back on the year and what it meant for McMillion Consulting. While this year certainly held its challenges, it was also a year of new growth, innovation, and client engagements that reminded me why I love what I do. In addition, it marked our first full year of content and the growth of our LinkedInsider community.
In case you missed it, I covered dozens of topics in my weekly blogs, from leveraging your LinkedIn profile and new features to implementing sales strategies on and off of LinkedIn. Check out my roundup of the year’s best content and welcome the New Year with a new tip, tool, or strategy in hand.
If you’re looking to boost your engagement with your network, spark conversation, and nurture connections, these four articles offer just the guidance you need.
Feeling festive? Whether you’re looking to spread some holiday cheer or draw attention to an important company initiative, don’t forget the power of your LinkedIn company page to make a statement. Just because you need to keep information like your website URL and contact information constant and accessible, doesn’t mean the rest of your company page needs to remain static. Try out these tips to embrace your company page as a dynamic, visual tool for celebrating the season.
Typically, your company page tagline serves as your space to tell the world what you do and why, but if you’re celebrating a seasonal holiday, promoting a company initiative, or supporting an important cause, your tagline offers prime real estate on your LinkedIn page to provide context and summarize your overall message.
At the time of publication, LinkedIn offers 120 characters, including spaces, within your...