LinkedInsider Top Hits: Selling & Sales Navigator

Whether or not your official title includes the word “sales,” most of us sell in some way. From pitching your product or service to a new customer to recruiting a new team member or getting buy-in on an idea, having sharp sales skills can help you achieve your professional goals. If you’re looking for some inspiration or a new way to tackle your latest sales challenge, explore this curated round-up of “top hits” on selling and Sales Navigator to find the support you need. 

Are You Asking the Right Questions?

Have you ever hit a wall in your recruiting or sales approach? You’re not alone. While it can be frustrating to feel like you’re not making traction, sometimes all it takes is a new approach. This article will help you gain clarity with a prospect or candidate just by asking the right questions. 

A 4-Step Sales Navigator Approach to Find Your Targets

While LinkedIn offers some useful search functionality in its free...

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Work-Life Balance: Does It Exist And How To Find It

It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even exist? 

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest. In fact, it’s really more of a mindset. I say this as someone who admittedly is not the world’s expert on finding balance between work and life. However, after hitting full-on burnout a few years ago and living to tell the tale, I’ve learned a thing or two. I know how to prioritize balance, and (hopefully), how to avoid hitting my breaking point again.

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest.

Here’s my recipe for work-life balance: 

 

1. TREAT VACATION...

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Hidden Gems: LinkedIn’s Most Forgotten Yet Powerful Features

Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often, we get stuck in the rut of our own way of doing things that we totally miss out on something interesting or exciting in the process. 

LinkedIn can be a lot like this for many of my clients. They have their bearings in certain areas of the platform, but they neglect to recognize some of the best parts of using LinkedIn. Of course, there will always be interface changes and new settings, but my favorite little-known features of LinkedIn are tried and true and (hopefully) not going anywhere anytime soon. 

Here’s my list of LinkedIn’s hidden gems. Are you already making the most of these cool little tips and tricks? If not, mix it up this week and give them a try. 

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How To Involve Your Team In LinkedIn

If you’re excited about the possibilities on LinkedIn but need a little help making sure it all gets done, don’t fret. LinkedIn doesn’t have to be a solo sport. There are plenty of ways to involve your team in your LinkedIn sales, marketing, and outreach strategy. 

Done correctly, you can easily divide and conquer tasks related to your company's presence on the platform—in fact, I recommend it. Still, there are some tasks better reserved just for you. Let’s take a look at several factors to consider when deciding which tasks to share and which tasks to own. 

Consider sharing these LinkedIn tasks with your team. 

  • Managing your company page: Your company page is a place where you not only can involve your team but you should. I recommend giving company page access to at least two people on your team so that as roles shift and your team changes, you never lose access to your page. LinkedIn allows you to choose from roles with varying...

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Feeling The Love On LinkedIn

Whether you realize it or not, a lot of people care about you. Don’t believe me? Take one look at your LinkedIn follower list and you’ll get a sense of just how many people want to hear what you have to say. It’s probably more than you think. 

 

HERE’S HOW TO FIND YOUR FOLLOWER LIST ON LINKEDIN:

Note: This how-to tip is specifically for personal profiles, not company pages. 

1. Open up LinkedIn on your desktop. (Note that you can’t see your follower list on the LinkedIn mobile app).

2. From the menu bar at the top of the page, select “My Network.”

LinkedIn menu bar
 

3. In the menu to the left, select “People I Follow.”

LinkedIn menu
 

4. From the top menu bar, select the button that lists your number of Followers. You should see a list of people who have opted to follow you on the LinkedIn platform.

LinkedIn Followers
 

 

HOW TO USE THIS LIST: 

So you looked at your list and...

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Staying Connected On The Go: When To Use The LinkedIn Mobile App

Escaping to somewhere warm? Planning your next getaway? No matter where you’re off to, you can still stay in the loop with all the happenings on LinkedIn, with or without your computer, thanks to the LinkedIn mobile app. 

Before you turn on your out-of-office responder and hit the road, check out these simple guidelines to know which LinkedIn activities are best suited for the mobile app and which should wait until you’re back in front of your computer again. 

Best suited activities for the LinkedIn mobile app: 

  • Reading Your Newsfeed: For quick skimming and reviewing updates in your network, the LinkedIn app is perfect. It’s highly accessible and allows you to keep up with the latest information from wherever you are. The news your network shares changes constantly. A quick skim through the highlights will ensure you don’t miss anything important as a result of being away. You can always file away links to longer articles for later. 

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