How To Use LinkedIn To Dramatically Improve Your Business: An Interview With Candice Georgiadis

THIS ARTICLE WAS ORIGINALLY PUBLISHED BY AUTHORITY MAGAZINE AND FEATURES MY INTERVIEW WITH CANDICE GEORGIADIS. ENJOY!

 

As part of my series of interviews about “How to Use LinkedIn to Dramatically Improve Your Business,” I had the pleasure of interviewing Lindsey McMillion Stemann, the Principal & Owner of McMillion Consulting. For more than a decade, Lindsey has trained thousands of professionals and teams to leverage LinkedIn as a profitable business tool, teaching them how to connect with purpose to increase their revenue; her clients have generated millions of dollars in revenue from her tactics. Whether she is on stage speaking at a global conference, training clients virtually, or interviewing clients to transform their digital footprint, Lindsey believes teaching should be practical so that learning is actionable. She and her team work with Fortune 500 companies, boutique advising firms and international brands. In additional to speaking...

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Best Of 2021: A Year In Review

As 2021 draws to a close, I took a moment to reflect back on the year and what it meant for McMillion Consulting. While this year certainly held its challenges, it was also a year of new growth, innovation, and client engagements that reminded me why I love what I do. In addition, it marked our first full year of content and the growth of our LinkedInsider community

In case you missed it, I covered dozens of topics in my weekly blogs, from leveraging your LinkedIn profile and new features to implementing sales strategies on and off of LinkedIn. Check out my roundup of the year’s best content and welcome the New Year with a new tip, tool, or strategy in hand. 

 

LINKEDIN ENGAGEMENT 

If you’re looking to boost your engagement with your network, spark conversation, and nurture connections, these four articles offer just the guidance you need. 

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Celebrate The Season With Your LinkedIn Company Page

Feeling festive? Whether you’re looking to spread some holiday cheer or draw attention to an important company initiative, don’t forget the power of your LinkedIn company page to make a statement. Just because you need to keep information like your website URL and contact information constant and accessible, doesn’t mean the rest of your company page needs to remain static. Try out these tips to embrace your company page as a dynamic, visual tool for celebrating the season. 

 

1. TELL A STORY WITH YOUR COMPANY PAGE TAGLINE. 

Typically, your company page tagline serves as your space to tell the world what you do and why, but if you’re celebrating a seasonal holiday, promoting a company initiative, or supporting an important cause, your tagline offers prime real estate on your LinkedIn page to provide context and summarize your overall message. 

At the time of publication, LinkedIn offers 120 characters, including spaces, within your...

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What To Look For In A LinkedIn Trainer, Speaker And Consultant

When one year or quarter comes to a close and another one begins, many companies begin assessing the needs and goals they have for the next year. Finding the right partner to help grow and support your business can be a challenge. Sometimes, it’s difficult to know how to assess a potential vendor, especially if their expertise is very different from your own. 

When prospective clients come to me, they’re usually looking for a consultant to reach a key personal or business goal through LinkedIn. My support comes in a range of different formats. Whether I’m training clients in a one-on-one or group setting or speaking at a conference, corporate annual meeting, or a sales incentive trip gathering, I am ultimately always seeking to equip my clients with the tools and knowledge they need to connect with purpose and drive their revenue. 

As a business owner, I am often on both sides of the equation—being vetted by prospective clients and vetting my own...

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Missing The “Connect” Button? It’s There.

If you’ve ever tried to grow your LinkedIn network, you might have encountered a startling roadblock. Usually, making a new connection on LinkedIn is just a matter of clicking the “Connect” button inside a person’s profile and attaching a personalized invitation note. Occasionally, however, you might find that the connect button isn’t visible. 

Before you panic, know that LinkedIn users have the ability to turn off their “Connect” button and instead feature a “Follow” button in the same space on their profile. If you can’t find the “Connect” button right away, don’t worry. It’s still there, you’ll just need an extra click to find it. 

IF THE CONNECT BUTTON IS MISSING, FOLLOW THESE TWO SIMPLE STEPS: 

  1. Click the “More” button inside the person’s profile.

 

2. Select the “Connect” button from the dropdown menu.

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Staying Current Isn’t As Spooky As It Seems

Spring cleaning, your quarterly oil change, annual checkups—most areas of your life need a little extra TLC from time to time. Your LinkedIn profile is no exception. Whether you’ve held the same job for more than a decade or you just got promoted, chances are, some areas of your profile could use a refresh.

Don’t wait until your LinkedIn profile is so out of date that a total makeover is in order. (If you’re in that boat, The Profile Transformer™ might be just what you need.) Keeping your digital presence up-to-date is a whole lot easier when you have a regular checklist to return to once (or even better, twice) a year. 

While I’m in my LinkedIn profile quite a bit, I still set aside regular, dedicated time to skim through my profile and dust off the cobwebs, so to speak. Here’s my simple, go-to checklist to keep my profile current, without all the stress. 

1. PROFILE PICTURE 

For better or for worse, people change. What you...

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How To Be A Good Host In Your Sales Process

Have you ever visited a friend and felt instantly at home? Or perhaps, you’ve been lucky enough to stay at a particularly hospitable hotel. From a warm greeting when you arrive to fresh guest linens and maybe even a mint on your pillow, all the little details taken together contribute toward a sense of ease. They show you that your host prepared for your arrival, anticipated your needs, and invested in ensuring your experience is pleasant. 

Just like a good host or hostess, a strong salesperson prioritizes hospitality from the very first interaction with a prospect. Maybe you’re not having quite as many in-person sales conversations these days, but luckily, your hospitable touches don’t have to be fluffed pillows and towel swans. LinkedIn can help you collect all the information you need to make your prospects’ experiences comfortable and memorable. 

Before any sales conversation—whether via email, phone, or face-to-face—take time...

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Job Searching 101 On LinkedIn

At McMillion Consulting, I have the opportunity to work with all sorts of people from many different industries. While much of my training centers around prospecting, selling, and business growth, I occasionally work with clients who are on the job hunt. LinkedIn allows you to tap into the power of relationships, and for that reason, it can be an excellent place to land a new job.

Today’s tips are for those of you who are in the market for your next career gig. Before we dive in, I should note—private and public job searching are two different beasts. I’ve tailored my advice in this article to people who are publicly job seeking. If that’s you, check out my top three tips to attract new opportunities. 

1. USE THE #OPENTOWORK FEATURE ON LINKEDIN. 

LinkedIn offers a handy visual feature called #OpenToWork. When you activate this setting, you’ll see a bright green frame with the #OpenToWork label added to your profile picture. You can then...

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How Do You Stack Up On LinkedIn’s Social Selling Index?

If you work in sales, you already know the importance of quantifying your efforts. In fact, you’re probably well accustomed to scorecards, benchmarks, and KPIs. Each can provide clarity around where your strengths and weaknesses lie—an essential part of improving.

Now, I want to introduce you to one more tool to add to your performance metric toolset. Enter, LinkedIn’s Social Selling Index (SSI), a proprietary tool LinkedIn introduced within 12 months of launching Sales Navigator. The SSI is designed to help you measure how you’re resonating on LinkedIn. It quantifies a dimension of sales success, social selling, that’s otherwise very “squishy.” 

Let’s review a few quick tips to help you understand the SSI, locate your score, and improve your performance. 

WHAT IT IS  

The term ”social selling” refers to the relational aspect of selling, including sales conversations and other forms of authentic...

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Hip, Hip, Hooray! | 3 Ways To Celebrate Your Wins

When was the last time you stopped and celebrated your accomplishments? 

As a business owner, I’m often so busy working toward the next goal that I forget to look back and take in how far I’ve already come. Maybe you can relate. Celebrating your wins might feel indulgent or, dare I say it, unproductive. 

Research shows, however, that taking stock of even small accomplishments can provide just the motivation and confidence you need to push ahead and achieve even more. Not to mention, recognizing success promotes a positive team culture and shields against burnout.  

Last year, I planned my first-ever fancy work dinner with my team to recognize a year full of exciting business firsts. It was such a fun boost to morale that we wondered why it took us so long to celebrate! Every win doesn’t have to mean a nice steak dinner, but even a little something special goes a long way. So, pop the champagne, plan a fun Friday for your team, and try out my...

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