Hidden Gems: LinkedIn’s Most Forgotten Yet Powerful Features

Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often, we get stuck in the rut of our own way of doing things that we totally miss out on something interesting or exciting in the process. 

LinkedIn can be a lot like this for many of my clients. They have their bearings in certain areas of the platform, but they neglect to recognize some of the best parts of using LinkedIn. Of course, there will always be interface changes and new settings, but my favorite little-known features of LinkedIn are tried and true and (hopefully) not going anywhere anytime soon. 

Here’s my list of LinkedIn’s hidden gems. Are you already making the most of these cool little tips and tricks? If not, mix it up this week and give them a try. 

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The Power Of Kindness And Other Pandemic Lessons I’ve Learned

There’s no question that you’ve faced a change of some kind in the past few years. Some people experienced big changes—moving from the office to the home office, managing gaps in childcare, recovering from an illness, or grieving the loss of a loved one. For others, change came in the form of a thousand tiny inconveniences that, taken together, felt significant—altering plans with friends, postponing travel, or canceling birthdays. 

Personally, I experienced a combination of big and small changes, many hard, but many good, too. Amid the stress and discomfort, I found space for more reflection, more perspective, and so much more grace, both for myself and others. 

Even though I would never wish for a pandemic, I can say with confidence that my life now, both professionally and personally, is better than it was before March of 2020. Why? Because all this change has changed me and my clients in ways I think we needed. More than ever before in my...

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How To Take A Cue From Sales Navigator "Spotlights"

How much time would you save if you only reached out to people you knew would say “yes” to the job, product, or service you’re selling? Unfortunately, that’s not exactly how the prospecting process works. As we both know, you’re bound to have lots of prospects at the top of the funnel who never become sales—and that’s okay. 

But what if I told you there was a way you could target people or companies that have a good chance of actually engaging with you? Just imagine if you could stop wasting your time on outreach that ultimately gets ignored and focus on prospects who are ready to hear from you. The Sales Navigator “Spotlights” feature helps you do just that.  

Sales Navigator Spotlights allow you to identify leads (people) and accounts (companies) among your search results that are most likely to respond to your outreach. Sales Navigator offers several different types of Spotlights including: 

  • Job...

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Why LinkedIn’s Featured Section Is Worth More Than 1,000 Words

One of the most common mistakes I see on LinkedIn is when people essentially copy and paste their resumes into their profiles and call it a day. Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie. Sure there are some similarities between the two, but LinkedIn’s capabilities to communicate a more engaging, interactive story are so much greater than a resume. Used correctly, LinkedIn’s dynamic visual features can add depth, create connections, and support a clearer understanding of who you are. 

“Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie.”

One of the best and most prominent areas of your profile to take advantage of this capacity of LinkedIn is the “Featured” section. Directly after the Intro and About sections of your profile comes the Featured section. Because it falls toward the top of your profile, before your work experience and other...

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Turn Your Search Results Into Lead Lists With Sales Navigator

Not to play favorites, but if I had to choose my top LinkedIn subscription, Sales Navigator would win every time. Of all my clients who can benefit from a paid version of LinkedIn, I would say 80 to 90 percent of them choose Sales Navigator, too. (I even recommend this option to many recruiters over LinkedIn’s Recruiter Lite option!) 

Why? The tools and features Sales Navigator offers are unmatched for identifying and nurturing the right targets—whether they’re potential customers, employers, candidates, or partners. If you’re not already familiar with Sales Navigator’s powerful search tools, start with this article to get acquainted. In it, I break down what it means to conduct an Advanced Search. 

Once you’re set with a saved search, then it’s time to turn your search results into sales results. I’ve said it before and I’ll say it again, even the most dialed-in search isn’t enough to actually start closing....

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How To Involve Your Team In LinkedIn

If you’re excited about the possibilities on LinkedIn but need a little help making sure it all gets done, don’t fret. LinkedIn doesn’t have to be a solo sport. There are plenty of ways to involve your team in your LinkedIn sales, marketing, and outreach strategy. 

Done correctly, you can easily divide and conquer tasks related to your company's presence on the platform—in fact, I recommend it. Still, there are some tasks better reserved just for you. Let’s take a look at several factors to consider when deciding which tasks to share and which tasks to own. 

Consider sharing these LinkedIn tasks with your team. 

  • Managing your company page: Your company page is a place where you not only can involve your team but you should. I recommend giving company page access to at least two people on your team so that as roles shift and your team changes, you never lose access to your page. LinkedIn allows you to choose from roles with varying...

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3 Things To Know About LinkedIn's Creator Mode

I can never get too comfortable because LinkedIn loves to keep me on my toes! Every time I turn around, it seems that LinkedIn has added a new feature or function. One of the biggest changes I’ve noticed is LinkedIn’s new creator mode. Perhaps you’ve seen the feature within the Resources section of your profile. 

In case you missed it, creator mode is a LinkedIn profile setting intended to help you grow and reach your LinkedIn audience. Originally, it was only available to select users, but now, anyone can take advantage of it.  

I have to confess, when I first received access to creator mode, I didn’t love it. Now, looking back, I realize I didn’t like it because I didn’t understand it. I coach my clients all the time that new doesn’t mean bad—it just means it may take some getting used to and learning. 

I decided to listen to my own advice and try it for a while before I made up my mind. Now...

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How To Use LinkedIn To Dramatically Improve Your Business: An Interview With Candice Georgiadis

THIS ARTICLE WAS ORIGINALLY PUBLISHED BY AUTHORITY MAGAZINE AND FEATURES MY INTERVIEW WITH CANDICE GEORGIADIS. ENJOY!

 

As part of my series of interviews about “How to Use LinkedIn to Dramatically Improve Your Business,” I had the pleasure of interviewing Lindsey McMillion Stemann, the Principal & Owner of McMillion Consulting. For more than a decade, Lindsey has trained thousands of professionals and teams to leverage LinkedIn as a profitable business tool, teaching them how to connect with purpose to increase their revenue; her clients have generated millions of dollars in revenue from her tactics. Whether she is on stage speaking at a global conference, training clients virtually, or interviewing clients to transform their digital footprint, Lindsey believes teaching should be practical so that learning is actionable. She and her team work with Fortune 500 companies, boutique advising firms and international brands. In additional to speaking...

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It’s (Still) Okay To Be Awesome

Back in 2019,  I published an article on LinkedIn I’ve since referred to as, “It’s Okay to Be Awesome.” It’s all about the power of LinkedIn recommendations. In the time since I first wrote that article, I’ve had dozens, maybe hundreds, of conversations with clients about this often overlooked feature.

Recommendations are especially overlooked by my clients who work in an environment where compliance must be taken into account. It’s true that a small handful of people cannot use LinkedIn recommendations, like folks with a Series 65 license. However, most clients I serve, including those who work in highly regulated industries like financial services, can take advantage of LinkedIn recommendations, as long as they submit the recommendations they receive to a compliance portal like Hearsay Social for approval. 

Of all the LinkedIn profiles I’ve transformed and all the leaders, executives, salespeople, and entrepreneurs...

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Feeling The Love On LinkedIn

Whether you realize it or not, a lot of people care about you. Don’t believe me? Take one look at your LinkedIn follower list and you’ll get a sense of just how many people want to hear what you have to say. It’s probably more than you think. 

 

HERE’S HOW TO FIND YOUR FOLLOWER LIST ON LINKEDIN:

Note: This how-to tip is specifically for personal profiles, not company pages. 

1. Open up LinkedIn on your desktop. (Note that you can’t see your follower list on the LinkedIn mobile app).

2. From the menu bar at the top of the page, select “My Network.”

LinkedIn menu bar
 

3. In the menu to the left, select “People I Follow.”

LinkedIn menu
 

4. From the top menu bar, select the button that lists your number of Followers. You should see a list of people who have opted to follow you on the LinkedIn platform.

LinkedIn Followers
 

 

HOW TO USE THIS LIST: 

So you looked at your list and...

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