LinkedInsider Top Hits: Selling & Sales Navigator

Whether or not your official title includes the word “sales,” most of us sell in some way. From pitching your product or service to a new customer to recruiting a new team member or getting buy-in on an idea, having sharp sales skills can help you achieve your professional goals. If you’re looking for some inspiration or a new way to tackle your latest sales challenge, explore this curated round-up of “top hits” on selling and Sales Navigator to find the support you need. 

Are You Asking the Right Questions?

Have you ever hit a wall in your recruiting or sales approach? You’re not alone. While it can be frustrating to feel like you’re not making traction, sometimes all it takes is a new approach. This article will help you gain clarity with a prospect or candidate just by asking the right questions. 

A 4-Step Sales Navigator Approach to Find Your Targets

While LinkedIn offers some useful search functionality in its free...

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Work-Life Balance: Does It Exist And How To Find It

It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even exist? 

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest. In fact, it’s really more of a mindset. I say this as someone who admittedly is not the world’s expert on finding balance between work and life. However, after hitting full-on burnout a few years ago and living to tell the tale, I’ve learned a thing or two. I know how to prioritize balance, and (hopefully), how to avoid hitting my breaking point again.

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest.

Here’s my recipe for work-life balance: 

 

1. TREAT VACATION...

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Hidden Gems: LinkedIn’s Most Forgotten Yet Powerful Features

Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often, we get stuck in the rut of our own way of doing things that we totally miss out on something interesting or exciting in the process. 

LinkedIn can be a lot like this for many of my clients. They have their bearings in certain areas of the platform, but they neglect to recognize some of the best parts of using LinkedIn. Of course, there will always be interface changes and new settings, but my favorite little-known features of LinkedIn are tried and true and (hopefully) not going anywhere anytime soon. 

Here’s my list of LinkedIn’s hidden gems. Are you already making the most of these cool little tips and tricks? If not, mix it up this week and give them a try. 

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Why LinkedIn’s Featured Section Is Worth More Than 1,000 Words

One of the most common mistakes I see on LinkedIn is when people essentially copy and paste their resumes into their profiles and call it a day. Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie. Sure there are some similarities between the two, but LinkedIn’s capabilities to communicate a more engaging, interactive story are so much greater than a resume. Used correctly, LinkedIn’s dynamic visual features can add depth, create connections, and support a clearer understanding of who you are. 

“Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie.”

One of the best and most prominent areas of your profile to take advantage of this capacity of LinkedIn is the “Featured” section. Directly after the Intro and About sections of your profile comes the Featured section. Because it falls toward the top of your profile, before your work experience and other...

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It’s (Still) Okay To Be Awesome

Back in 2019,  I published an article on LinkedIn I’ve since referred to as, “It’s Okay to Be Awesome.” It’s all about the power of LinkedIn recommendations. In the time since I first wrote that article, I’ve had dozens, maybe hundreds, of conversations with clients about this often overlooked feature.

Recommendations are especially overlooked by my clients who work in an environment where compliance must be taken into account. It’s true that a small handful of people cannot use LinkedIn recommendations, like folks with a Series 65 license. However, most clients I serve, including those who work in highly regulated industries like financial services, can take advantage of LinkedIn recommendations, as long as they submit the recommendations they receive to a compliance portal like Hearsay Social for approval. 

Of all the LinkedIn profiles I’ve transformed and all the leaders, executives, salespeople, and entrepreneurs...

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5 Common Myths People Believe About LinkedIn Engagement

Every now and then, I meet a LinkedIn skeptic—someone who understands the importance of a professional profile but doesn’t see the value of actually engaging on the platform. By now, I think I’ve heard all the excuses, from lack of time to doubt about the impact. Do you fall into the skeptic camp? Allow me the opportunity to change your mind. 

MYTH 1:  UNLESS I’M SELLING SOMETHING, ENGAGING ON LINKEDIN WON’T BENEFIT ME. 

If you’re not already active on LinkedIn, my question to you is, “How else are you staying on people’s radar?” Even beyond the sales benefits (which are many!), staying top of mind is helpful for all sorts of business reasons. Just by seeing your face and name on their feed, your colleagues and connections are more likely to remember you when they have a new opportunity, connection, or idea to share that could propel your career or business. 

“Staying top of mind is helpful for all...

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Grow Your Network Faster With Sales Navigator

I recently asked our social media account followers what they want to do better this year, as it relates to LinkedIn. So many of you told me you need help networking. That’s no surprise, because no matter where you are in your career, networking is an essential part of leveling up what you do. 

When it comes to networking on LinkedIn, I’d be remiss not to talk about Sales Navigator. If you’re trying to grow your network, professional contacts or prospects, Sales Navigator can help you do that more efficiently at a larger scale. I’ve rounded up the questions I hear most about Sales Navigator. See how my Sales Navigator philosophy can help you get the most bang for your buck, whether you’re considering buying a Sales Navigator subscription or you’re an existing subscriber looking to improve the way you use your tools. 

 

IS SALES NAVIGATOR WORTH IT? 

Sales Navigator is one of several paid individual subscriptions LinkedIn...

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Job Searching 101 On LinkedIn

At McMillion Consulting, I have the opportunity to work with all sorts of people from many different industries. While much of my training centers around prospecting, selling, and business growth, I occasionally work with clients who are on the job hunt. LinkedIn allows you to tap into the power of relationships, and for that reason, it can be an excellent place to land a new job.

Today’s tips are for those of you who are in the market for your next career gig. Before we dive in, I should note—private and public job searching are two different beasts. I’ve tailored my advice in this article to people who are publicly job seeking. If that’s you, check out my top three tips to attract new opportunities. 

1. USE THE #OPENTOWORK FEATURE ON LINKEDIN. 

LinkedIn offers a handy visual feature called #OpenToWork. When you activate this setting, you’ll see a bright green frame with the #OpenToWork label added to your profile picture. You can then...

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Don’t Neglect This 2019 Professional Resolution

RESOLVE TO SPRUCE UP YOUR LINKEDIN PROFILE WITH FRESH FEEDBACK

We’re all familiar with the “New Year, New You” types of resolutions that crop up as January approaches. For 2019, why not apply a twist to that concept: instead of vowing to refresh your wardrobe or raise the bar on your workout regime, try revitalizing your LinkedIn profile with fresh feedback. Think of it as a little expansion—versus a trimming—to celebrate a shiny new year. To that end, start by identifying four people in your network whose LinkedIn recommendations would add important insights to your professional experience.

While you’re at it, why not broaden your focus to include those connections you enjoyed partnering with in 2018? This is an ideal time to harness the energy and excitement that come naturally with a new year and highlight four additional people in your circle worthy of a little professional love.

WHY THIS RESOLUTION?

Committing yourself to giving and...

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Excuse Me, Mr. Benjamin...

WHAT DO LINKEDIN AND BENJAMIN FRANKLIN HAVE IN COMMON? THEY MAKE YOUR PIGGY BANK A LITTLE HEAVIER…

Welcome to the family: LinkedIn Salary.

You can now get a gauge on average salaries through LinkedIn’s newest product. Here is what we know so far:

WHO IS LINKEDIN SALARY FOR?

·     Job seekers: Discover your earning potential

·     Professionals who are hiring talent: Offer competitive compensation

Bookmark this page on your web browser: LinkedIn Salary. Over time, more and more data will become available, including bonus and equity data for specific job titles.

WHAT INSIGHTS ARE AVAILABLE IN CONJUNCTION WITH SALARY?

Average salaries will vary based on:

  • Location

  • Industry

  • Company size

  • Education level

  • Field of study

  • Years of experience

The insights available are based on member input. Also, remember this product is in its infancy. For example, at the time of this post in the...

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