3 Things To Know About LinkedIn's Creator Mode

I can never get too comfortable because LinkedIn loves to keep me on my toes! Every time I turn around, it seems that LinkedIn has added a new feature or function. One of the biggest changes I’ve noticed is LinkedIn’s new creator mode. Perhaps you’ve seen the feature within the Resources section of your profile. 

In case you missed it, creator mode is a LinkedIn profile setting intended to help you grow and reach your LinkedIn audience. Originally, it was only available to select users, but now, anyone can take advantage of it.  

I have to confess, when I first received access to creator mode, I didn’t love it. Now, looking back, I realize I didn’t like it because I didn’t understand it. I coach my clients all the time that new doesn’t mean bad—it just means it may take some getting used to and learning. 

I decided to listen to my own advice and try it for a while before I made up my mind. Now...

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How To Use LinkedIn To Dramatically Improve Your Business: An Interview With Candice Georgiadis

THIS ARTICLE WAS ORIGINALLY PUBLISHED BY AUTHORITY MAGAZINE AND FEATURES MY INTERVIEW WITH CANDICE GEORGIADIS. ENJOY!

 

As part of my series of interviews about “How to Use LinkedIn to Dramatically Improve Your Business,” I had the pleasure of interviewing Lindsey McMillion Stemann, the Principal & Owner of McMillion Consulting. For more than a decade, Lindsey has trained thousands of professionals and teams to leverage LinkedIn as a profitable business tool, teaching them how to connect with purpose to increase their revenue; her clients have generated millions of dollars in revenue from her tactics. Whether she is on stage speaking at a global conference, training clients virtually, or interviewing clients to transform their digital footprint, Lindsey believes teaching should be practical so that learning is actionable. She and her team work with Fortune 500 companies, boutique advising firms and international brands. In additional to speaking...

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It’s (Still) Okay To Be Awesome

Back in 2019,  I published an article on LinkedIn I’ve since referred to as, “It’s Okay to Be Awesome.” It’s all about the power of LinkedIn recommendations. In the time since I first wrote that article, I’ve had dozens, maybe hundreds, of conversations with clients about this often overlooked feature.

Recommendations are especially overlooked by my clients who work in an environment where compliance must be taken into account. It’s true that a small handful of people cannot use LinkedIn recommendations, like folks with a Series 65 license. However, most clients I serve, including those who work in highly regulated industries like financial services, can take advantage of LinkedIn recommendations, as long as they submit the recommendations they receive to a compliance portal like Hearsay Social for approval. 

Of all the LinkedIn profiles I’ve transformed and all the leaders, executives, salespeople, and entrepreneurs...

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5 Common Myths People Believe About LinkedIn Engagement

Every now and then, I meet a LinkedIn skeptic—someone who understands the importance of a professional profile but doesn’t see the value of actually engaging on the platform. By now, I think I’ve heard all the excuses, from lack of time to doubt about the impact. Do you fall into the skeptic camp? Allow me the opportunity to change your mind. 

MYTH 1:  UNLESS I’M SELLING SOMETHING, ENGAGING ON LINKEDIN WON’T BENEFIT ME. 

If you’re not already active on LinkedIn, my question to you is, “How else are you staying on people’s radar?” Even beyond the sales benefits (which are many!), staying top of mind is helpful for all sorts of business reasons. Just by seeing your face and name on their feed, your colleagues and connections are more likely to remember you when they have a new opportunity, connection, or idea to share that could propel your career or business. 

“Staying top of mind is helpful for all...

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Are You Asking The Right Questions?

Raise your hand if you’ve ever hit a wall in your sales or recruiting process! We’ve all been there. Anyone who works in a sales or recruiting role will tell you, no technique or process yields a “yes” 100 percent of the time. If there were a perfect process, everyone would do it. 

Whether you’re finding the right candidate for an open position or attracting a new customer, there’s a human on the other end of your process—and that complicates things. Because you can never quite predict what will resonate with someone else, it’s important to test new approaches, look at the data, and keep what works.

If there were a perfect process, everyone would do it.

Next time you’re feeling stuck, try a new approach. Here’s an idea for your digital or LinkedIn outreach communications: Ask for the clarity you need. As simple as it sounds, embracing the right kinds of questions can be a game-changer. Instead of...

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4 Easy Ways To Support Female Entrepreneurs

2021 marked five years of McMillion Consulting, and I celebrated big time! For me, it was important not just to look back and see how far I had come, but also to raise a glass to all the people who had helped me get there. There are too many to count! I am genuinely so lucky to have awesome cheerleaders, mentors, friends, and clients who support me (the person) and my business by referring me to and introducing me to other awesome people.

If there’s one thing I’ve learned as a female entrepreneur, it’s that we thrive when we encourage one another. Sometimes helpful support looks big, like time, money, and resources. Other times, it’s as simple as making a referral or speaking a word of encouragement. If you’re not sure where to start, I’ve rounded up four easy ways to support a female entrepreneur this month. 

 

1. WRITE A LINKEDIN RECOMMENDATION.

If you’ve been the client or customer of a female entrepreneur, take a moment to...

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Grow Your Network Faster With Sales Navigator

I recently asked our social media account followers what they want to do better this year, as it relates to LinkedIn. So many of you told me you need help networking. That’s no surprise, because no matter where you are in your career, networking is an essential part of leveling up what you do. 

When it comes to networking on LinkedIn, I’d be remiss not to talk about Sales Navigator. If you’re trying to grow your network, professional contacts or prospects, Sales Navigator can help you do that more efficiently at a larger scale. I’ve rounded up the questions I hear most about Sales Navigator. See how my Sales Navigator philosophy can help you get the most bang for your buck, whether you’re considering buying a Sales Navigator subscription or you’re an existing subscriber looking to improve the way you use your tools. 

 

IS SALES NAVIGATOR WORTH IT? 

Sales Navigator is one of several paid individual subscriptions LinkedIn...

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3 Truths You Need To Know About Delegating

I don’t know about you but for me, life is busy these days. Many of my clients have taken on extra responsibilities in the past year as they’ve begun to adjust to a “new normal.” Sometimes in my calls with clients, I can sense the stress they feel from keeping so many plates spinning at once. Some even breathe an audible sigh of relief when they realize our work together means one less thing on their to-do lists. Whether you need help with your LinkedIn presence or just the permission to delegate to people you trust, I’ve got you.

Life is built for community, and your work life is no exception. Before you pull your hair out wondering how you’re going to get it all done, I encourage you to delegate. Consider this the permission you need to hand over the tasks that make you scrunch up your nose and hold onto the ones that excite and energize you. If asking for help feels outside of your comfort zone, remember these truths: 

 

1. Just...

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Maybe It’s Time To Call In An Expert

Have you ever had a moment when you realized you were in over your head? Maybe you were drowning in tax paperwork, navigating a new software program, or securing permits for your office space. If you’re a small business owner or entrepreneur, you know that sometimes, a pull-up-your-bootstraps attitude is all you need to conquer the day’s challenge. But other times, you’re much better served by a healthy dose of humility and the number of a great accountant. 

Knowing when to push yourself and when to call in an expert is easier said than done. I can relate. In the early days of my business, I recognized the need for a strong social presence, even beyond LinkedIn. Because I’m “LinkedIn Lindsey,” people often assume I’m a social media expert, but as I like to say, LinkedIn is the sandbox I play in and stay in! So, producing consistent content and building my social following on my new business Instagram account and other social platforms...

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How To Pass The Brick Wall On LinkedIn

HAVE YOU EXPERIENCED THE BRICK WALL EFFECT ON LINKEDIN? 

If you don’t know what I’m talking about, let me explain how it works:

You put in the work on LinkedIn finding that perfect person to make a connection with. You scour your newsfeed, post your own content, search for prospects and find mutual connections. At long last, you come across someone who you know would be a great connection to make since you both would benefit from a conversation. You send a request to connect with a personalized message aannnnddd…

… *crickets*

Getting no response always feels like a missed opportunity.

Why does this happen? 

Oftentimes, the problem is the message itself. Finding a perfect match isn’t the whole battle, you have to reach out in a way that feels personal and human.

I took the time to compile a few of my best strategies for writing direct messages:

  • Be genuinely curious about the person you are reaching out to. Find something you have in...

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