LinkedInsider Top Hits: Selling & Sales Navigator

Whether or not your official title includes the word “sales,” most of us sell in some way. From pitching your product or service to a new customer to recruiting a new team member or getting buy-in on an idea, having sharp sales skills can help you achieve your professional goals. If you’re looking for some inspiration or a new way to tackle your latest sales challenge, explore this curated round-up of “top hits” on selling and Sales Navigator to find the support you need. 

Are You Asking the Right Questions?

Have you ever hit a wall in your recruiting or sales approach? You’re not alone. While it can be frustrating to feel like you’re not making traction, sometimes all it takes is a new approach. This article will help you gain clarity with a prospect or candidate just by asking the right questions. 

A 4-Step Sales Navigator Approach to Find Your Targets

While LinkedIn offers some useful search functionality in its free...

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Work-Life Balance: Does It Exist And How To Find It

It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even exist? 

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest. In fact, it’s really more of a mindset. I say this as someone who admittedly is not the world’s expert on finding balance between work and life. However, after hitting full-on burnout a few years ago and living to tell the tale, I’ve learned a thing or two. I know how to prioritize balance, and (hopefully), how to avoid hitting my breaking point again.

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest.

Here’s my recipe for work-life balance: 

 

1. TREAT VACATION...

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Hidden Gems: LinkedIn’s Most Forgotten Yet Powerful Features

Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often, we get stuck in the rut of our own way of doing things that we totally miss out on something interesting or exciting in the process. 

LinkedIn can be a lot like this for many of my clients. They have their bearings in certain areas of the platform, but they neglect to recognize some of the best parts of using LinkedIn. Of course, there will always be interface changes and new settings, but my favorite little-known features of LinkedIn are tried and true and (hopefully) not going anywhere anytime soon. 

Here’s my list of LinkedIn’s hidden gems. Are you already making the most of these cool little tips and tricks? If not, mix it up this week and give them a try. 

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The Power Of Kindness And Other Pandemic Lessons I’ve Learned

There’s no question that you’ve faced a change of some kind in the past few years. Some people experienced big changes—moving from the office to the home office, managing gaps in childcare, recovering from an illness, or grieving the loss of a loved one. For others, change came in the form of a thousand tiny inconveniences that, taken together, felt significant—altering plans with friends, postponing travel, or canceling birthdays. 

Personally, I experienced a combination of big and small changes, many hard, but many good, too. Amid the stress and discomfort, I found space for more reflection, more perspective, and so much more grace, both for myself and others. 

Even though I would never wish for a pandemic, I can say with confidence that my life now, both professionally and personally, is better than it was before March of 2020. Why? Because all this change has changed me and my clients in ways I think we needed. More than ever before in my...

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How To Take A Cue From Sales Navigator "Spotlights"

How much time would you save if you only reached out to people you knew would say “yes” to the job, product, or service you’re selling? Unfortunately, that’s not exactly how the prospecting process works. As we both know, you’re bound to have lots of prospects at the top of the funnel who never become sales—and that’s okay. 

But what if I told you there was a way you could target people or companies that have a good chance of actually engaging with you? Just imagine if you could stop wasting your time on outreach that ultimately gets ignored and focus on prospects who are ready to hear from you. The Sales Navigator “Spotlights” feature helps you do just that.  

Sales Navigator Spotlights allow you to identify leads (people) and accounts (companies) among your search results that are most likely to respond to your outreach. Sales Navigator offers several different types of Spotlights including: 

  • Job...

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Why LinkedIn’s Featured Section Is Worth More Than 1,000 Words

One of the most common mistakes I see on LinkedIn is when people essentially copy and paste their resumes into their profiles and call it a day. Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie. Sure there are some similarities between the two, but LinkedIn’s capabilities to communicate a more engaging, interactive story are so much greater than a resume. Used correctly, LinkedIn’s dynamic visual features can add depth, create connections, and support a clearer understanding of who you are. 

“Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie.”

One of the best and most prominent areas of your profile to take advantage of this capacity of LinkedIn is the “Featured” section. Directly after the Intro and About sections of your profile comes the Featured section. Because it falls toward the top of your profile, before your work experience and other...

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5 Reasons Why You Should Have A “Feel-Good Folder”

We’ve all had a bad day, a moment of insecurity, or a sales conversation that didn’t go as planned. It’s tough, sometimes, to gain perspective when you’re down in the dumps about who you are or what you do. Enter what I like to call the “feel-good” folder. The idea of a feel-good folder is simple—it’s simply a repository of kind words from friends, colleagues, and clients that made your day. 

Your feel-good folder could be an actual folder full of printed emails, cards, and letters, or a folder in your email inbox. Alternatively, it might not be a folder at all. Instead, it could be a photo album on your phone where you save screenshots of emails and texts that mean a lot to you. You could even use LinkedIn’s built-in feel-good folder of sorts—the recommendations section of your profile. I even use audio testimonials, where former clients share short recordings about their experiences working with me and my team. So,...

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10 Must-Have Digital Tools For Teams

In the years since I’ve started my business, I’ve played the part of Goldilocks, trying many different technology options to craft my perfect “stack.” My search for the best digital tools has stemmed in part from the growth of my small-but-mighty team. We work from several different locations, so finding the most efficient, reliable, and easy-to-use tools has been key to helping us collaborate well. 

While we’re always open to trying something new, our current suite of digital tools feels juuuust right. If you’re in the market for a new tool or you’re still learning how to finesse a hybrid or remote team, these 10 products should be at the top of your list to try. We mostly use the paid versions of these tools; however, I would also recommend their free counterparts as a way to test out key features.

 

BEST FOR COMMUNICATION & COLLABORATION

Slack logo
 

Slack 

  • How We Use It: My team and I use Slack...

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Turn Your Search Results Into Lead Lists With Sales Navigator

Not to play favorites, but if I had to choose my top LinkedIn subscription, Sales Navigator would win every time. Of all my clients who can benefit from a paid version of LinkedIn, I would say 80 to 90 percent of them choose Sales Navigator, too. (I even recommend this option to many recruiters over LinkedIn’s Recruiter Lite option!) 

Why? The tools and features Sales Navigator offers are unmatched for identifying and nurturing the right targets—whether they’re potential customers, employers, candidates, or partners. If you’re not already familiar with Sales Navigator’s powerful search tools, start with this article to get acquainted. In it, I break down what it means to conduct an Advanced Search. 

Once you’re set with a saved search, then it’s time to turn your search results into sales results. I’ve said it before and I’ll say it again, even the most dialed-in search isn’t enough to actually start closing....

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How To Involve Your Team In LinkedIn

If you’re excited about the possibilities on LinkedIn but need a little help making sure it all gets done, don’t fret. LinkedIn doesn’t have to be a solo sport. There are plenty of ways to involve your team in your LinkedIn sales, marketing, and outreach strategy. 

Done correctly, you can easily divide and conquer tasks related to your company's presence on the platform—in fact, I recommend it. Still, there are some tasks better reserved just for you. Let’s take a look at several factors to consider when deciding which tasks to share and which tasks to own. 

Consider sharing these LinkedIn tasks with your team. 

  • Managing your company page: Your company page is a place where you not only can involve your team but you should. I recommend giving company page access to at least two people on your team so that as roles shift and your team changes, you never lose access to your page. LinkedIn allows you to choose from roles with varying...

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