You have more knowledge in your brain than you realize. So, why are you keeping it to yourself in between your ears? It’s time to share your expertise!
As often as our team at McMillion Consulting talks about the importance of showcasing your expertise through the sections in your LinkedIn profile, it’s time to take it up a notch.
Publishing articles, authored by you, on LinkedIn is one powerful way to bring value to your network.
First, you have to get clear on LinkedIn lingo and the difference between posts vs published articles.
Posts have been around since the platform’s inception. Ever notice all of those scrolling updates on your LinkedIn homepage feed? Of course you have: Content shared by your network are examples of posts. They live for as long as the traction they get by the network; meaning, the more reactions, comments and shares your post gets, the longer it will stay “active” and visible on LinkedIn.