LinkedInsider Top Hits: Selling & Sales Navigator

Whether or not your official title includes the word “sales,” most of us sell in some way. From pitching your product or service to a new customer to recruiting a new team member or getting buy-in on an idea, having sharp sales skills can help you achieve your professional goals. If you’re looking for some inspiration or a new way to tackle your latest sales challenge, explore this curated round-up of “top hits” on selling and Sales Navigator to find the support you need. 

Are You Asking the Right Questions?

Have you ever hit a wall in your recruiting or sales approach? You’re not alone. While it can be frustrating to feel like you’re not making traction, sometimes all it takes is a new approach. This article will help you gain clarity with a prospect or candidate just by asking the right questions. 

A 4-Step Sales Navigator Approach to Find Your Targets

While LinkedIn offers some useful search functionality in its free...

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Work-Life Balance: Does It Exist And How To Find It

It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even exist? 

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest. In fact, it’s really more of a mindset. I say this as someone who admittedly is not the world’s expert on finding balance between work and life. However, after hitting full-on burnout a few years ago and living to tell the tale, I’ve learned a thing or two. I know how to prioritize balance, and (hopefully), how to avoid hitting my breaking point again.

My take is this: yes, work-life balance exists, but it’s not a destination; it’s a constant quest.

Here’s my recipe for work-life balance: 

 

1. TREAT VACATION...

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Why LinkedIn’s Featured Section Is Worth More Than 1,000 Words

One of the most common mistakes I see on LinkedIn is when people essentially copy and paste their resumes into their profiles and call it a day. Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie. Sure there are some similarities between the two, but LinkedIn’s capabilities to communicate a more engaging, interactive story are so much greater than a resume. Used correctly, LinkedIn’s dynamic visual features can add depth, create connections, and support a clearer understanding of who you are. 

“Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie.”

One of the best and most prominent areas of your profile to take advantage of this capacity of LinkedIn is the “Featured” section. Directly after the Intro and About sections of your profile comes the Featured section. Because it falls toward the top of your profile, before your work experience and other...

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10 Must-Have Digital Tools For Teams

In the years since I’ve started my business, I’ve played the part of Goldilocks, trying many different technology options to craft my perfect “stack.” My search for the best digital tools has stemmed in part from the growth of my small-but-mighty team. We work from several different locations, so finding the most efficient, reliable, and easy-to-use tools has been key to helping us collaborate well. 

While we’re always open to trying something new, our current suite of digital tools feels juuuust right. If you’re in the market for a new tool or you’re still learning how to finesse a hybrid or remote team, these 10 products should be at the top of your list to try. We mostly use the paid versions of these tools; however, I would also recommend their free counterparts as a way to test out key features.

 

BEST FOR COMMUNICATION & COLLABORATION

Slack logo
 

Slack 

  • How We Use It: My team and I use Slack...

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3 Things To Know About LinkedIn's Creator Mode

I can never get too comfortable because LinkedIn loves to keep me on my toes! Every time I turn around, it seems that LinkedIn has added a new feature or function. One of the biggest changes I’ve noticed is LinkedIn’s new creator mode. Perhaps you’ve seen the feature within the Resources section of your profile. 

In case you missed it, creator mode is a LinkedIn profile setting intended to help you grow and reach your LinkedIn audience. Originally, it was only available to select users, but now, anyone can take advantage of it.  

I have to confess, when I first received access to creator mode, I didn’t love it. Now, looking back, I realize I didn’t like it because I didn’t understand it. I coach my clients all the time that new doesn’t mean bad—it just means it may take some getting used to and learning. 

I decided to listen to my own advice and try it for a while before I made up my mind. Now...

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How To Use LinkedIn To Dramatically Improve Your Business: An Interview With Candice Georgiadis

THIS ARTICLE WAS ORIGINALLY PUBLISHED BY AUTHORITY MAGAZINE AND FEATURES MY INTERVIEW WITH CANDICE GEORGIADIS. ENJOY!

 

As part of my series of interviews about “How to Use LinkedIn to Dramatically Improve Your Business,” I had the pleasure of interviewing Lindsey McMillion Stemann, the Principal & Owner of McMillion Consulting. For more than a decade, Lindsey has trained thousands of professionals and teams to leverage LinkedIn as a profitable business tool, teaching them how to connect with purpose to increase their revenue; her clients have generated millions of dollars in revenue from her tactics. Whether she is on stage speaking at a global conference, training clients virtually, or interviewing clients to transform their digital footprint, Lindsey believes teaching should be practical so that learning is actionable. She and her team work with Fortune 500 companies, boutique advising firms and international brands. In additional to speaking...

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It’s (Still) Okay To Be Awesome

Back in 2019,  I published an article on LinkedIn I’ve since referred to as, “It’s Okay to Be Awesome.” It’s all about the power of LinkedIn recommendations. In the time since I first wrote that article, I’ve had dozens, maybe hundreds, of conversations with clients about this often overlooked feature.

Recommendations are especially overlooked by my clients who work in an environment where compliance must be taken into account. It’s true that a small handful of people cannot use LinkedIn recommendations, like folks with a Series 65 license. However, most clients I serve, including those who work in highly regulated industries like financial services, can take advantage of LinkedIn recommendations, as long as they submit the recommendations they receive to a compliance portal like Hearsay Social for approval. 

Of all the LinkedIn profiles I’ve transformed and all the leaders, executives, salespeople, and entrepreneurs...

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LinkedInsider Top Hits: Everything You Need To Know About LinkedIn Content

Like top hits on music billboards, LinkedIn content always ranks among our most popular topics. So, I thought it was time to pull together a little roundup of articles on the subject—our “Hot 7” on content if you will. If you have content questions and you’ve landed here in search of some answers, you’re in the right place! From what to post to when and how, I’m answering all your biggest LinkedIn content questions. It’s your self-serve source for all things LinkedIn content. 

 

5 COMMON MYTHS PEOPLE BELIEVE ABOUT LINKEDIN ENGAGEMENT

Are you a LinkedIn content skeptic? In this article, I bust the top five myths of LinkedIn content creation and make the case that everyone can benefit from joining in on the conversation. 

 

THE SNOWBALL EFFECT

Like creating a giant snowball, getting started with LinkedIn content is the hardest part. Try this simple challenge to give you the momentum you need to get going. 

 

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5 Common Myths People Believe About LinkedIn Engagement

Every now and then, I meet a LinkedIn skeptic—someone who understands the importance of a professional profile but doesn’t see the value of actually engaging on the platform. By now, I think I’ve heard all the excuses, from lack of time to doubt about the impact. Do you fall into the skeptic camp? Allow me the opportunity to change your mind. 

MYTH 1:  UNLESS I’M SELLING SOMETHING, ENGAGING ON LINKEDIN WON’T BENEFIT ME. 

If you’re not already active on LinkedIn, my question to you is, “How else are you staying on people’s radar?” Even beyond the sales benefits (which are many!), staying top of mind is helpful for all sorts of business reasons. Just by seeing your face and name on their feed, your colleagues and connections are more likely to remember you when they have a new opportunity, connection, or idea to share that could propel your career or business. 

“Staying top of mind is helpful for all...

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A 4-Step Sales Navigator Approach To Find Your Targets

Have you ever used LinkedIn to find a candidate, company, or customer? If you haven’t you’re missing out! LinkedIn is not only a networking tool, but it’s also a robust search engine of sorts. With more than 810 million members across more than 200 countries worldwide, LinkedIn gives you access to a massive directory of professionals and organizations. 

While LinkedIn offers some useful search functionality in its free subscriptions, Sales Navigator allows you to create custom, hyper-specific searches with a range of filters and tools. LinkedIn calls this an advanced search. Whether you’re looking for tech execs in the Southeast or female computer programmers in Canada, you can find what you’re looking for more quickly with Sales Navigator than with LinkedIn.

Although an advanced search might sound complicated, it’s quite simple. I coach my clients on a straightforward, four-step approach. 

 

HOW TO CREATE AN ADVANCED SEARCH IN...

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