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Invite Them In branding general learn marketing strategy Dec 22, 2020

Being invited to a special event has always made me feel good—the fact that someone thought about me and took the time to extend a personal invitation makes me feel included, cared about and important. If you’re not with me, you’re kidding yourself.

It’s that stamped...

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Get In The Lead On Sales Navigator learn linkedin tools marketing networking professional development sales social selling strategy tips Dec 15, 2020

When you’re winning new business, (almost) any leg up over the competition is worth it. So, I’ve saved you the headache of figuring out how to organize your leads on LinkedIn. Just a little leading by example, if you will…

Start with the lead list feature in your Sales...

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Do You Have What It Takes? career leadership linkedin tools marketing professional development social selling young professionals Nov 04, 2020

The countdown is on: Less than 2 months to go in 2020. Many of you likely started your countdown when the murder hornets made their appearance earlier this year. Others of you are having your best year ever and want to cling just a bit longer to the ride. Either way, the clock is ticking and...

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Don’t Neglect This 2019 Professional Resolution branding career executives general job seekers leadership marketing networking professional development profile development recruiting sales social selling strategy tips young professionals Jan 14, 2019

Resolve to spruce up your LinkedIn profile with fresh feedback.

We’re all familiar with the “New Year, New You” types of resolutions that crop up as January approaches. For 2019, why not apply a twist to that concept: instead of vowing to refresh your wardrobe or raise the bar...

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Need-To-Know Update: LinkedIn Groups general learn linkedin tools marketing networking news social selling tips Feb 05, 2018

When LinkedIn rolled out its new web interface, approximately twelve months ago, LinkedIn Groups were moved to the “Work waffle” (not an official LinkedIn term, but one I use with clients to describe the funny button), in the top right corner of the main navigation bar. Separating...

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Featured on the Richardson Financial Podcast branding executives general leadership learn marketing networking podcast professional development profile development sales strategy success story tips training Jul 05, 2017

I had the fortune of being interviewed by the well-respected Will Richardson, based in San Francisco, on his Richardson Financial podcast. Below is a brief of what we covered. Listen and share!

• Lindsey talks about LinkedIn as a business tool and why it is so important to be relevant in...

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4 Ways To Prepare For LinkedIn’s New Look general learn linkedin tools marketing news professional development profile development tips Jan 23, 2017

If you haven’t heard the news: LinkedIn is getting a makeover. One third of the United States LinkedIn members have it today and the company seems to be picking up speed on the rollout. I work with many other consultants in my same space and we do not know the selection process of how...

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What's New? LinkedIn Learning career executives general leadership learn linkedin tools marketing networking news professional development recruiting sales training young professionals Oct 24, 2016

LinkedIn Learning has officially opened its virtual doors a year and a half after LinkedIn’s acquisition of Lynda.com. With more than 9,000 courses and 25 new courses added every week, LinkedIn Learning is aiming to be the preferred eLearning portal to close the global economy’s...

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Part 4: Intentionally Connect branding general learn linkedin tools marketing networking professional development profile development sales social selling strategy Oct 10, 2016

Proactively building your network takes intention.

According to LinkedIn, "Data about your relationships referring to connections is the acceptance rate of your connection requests. If a member sends too many invites and less people accept it, then it would impact the SSI." 
That's it? Or is...

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Part 3: Proposals Before Nuptials branding general learn linkedin tools marketing networking professional development profile development sales social selling strategy Oct 03, 2016

We all know the sequence: Dating, proposing, wedding. The process of selling is not terribly different. With the likely exception of the new business deal fine print not reading: Till death do us part.

Use LinkedIn for ongoing touch points to engage your prospective clients while you are...

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Part 2: The Perks Of Stalking branding general learn linkedin tools marketing networking professional development profile development sales social selling strategy Sep 26, 2016

Let's get one thing straight: It's called searching, not stalking.

If you have been a client, heard me speak at an event or read any of my articles, you know that I do not condone the use of the word stalking when using LinkedIn. It is not the right term for how I teach professionals how to use...

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Part 1: It's More Than You Think... branding general learn linkedin tools marketing professional development profile development sales social selling strategy Sep 19, 2016

When your network asks, you listen.

As a result of a speaking engagement I led in August on the topic of Social Selling, I wrote an article that summarized what I covered during the quick sixty-minute session with nearly one hundred sales professionals. Upon publishing the article on LinkedIn, my...

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