One of the most common mistakes I see on LinkedIn is when people essentially copy and paste their resumes into their profiles and call it a day. Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie. Sure there are some similarities between the two, but LinkedIn’s capabilities to communicate a more engaging, interactive story are so much greater than a resume. Used correctly, LinkedIn’s dynamic visual features can add depth, create connections, and support a clearer understanding of who you are.
“Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie.”
One of the best and most prominent areas of your profile to take advantage of this capacity of LinkedIn is the “Featured” section. Directly after the Intro and About sections of your profile comes the Featured section. Because it falls toward the top of your profile, before your work experience and other accolades, it serves as an ideal way to spotlight or summarize the key takeaways from your profile. The Featured section allows you to “pin” LinkedIn posts, link to a LinkedIn article or newsletter, add a hyperlink, or include a media file, such as a pdf or jpg.
The ways you can use this section to further your professional goals or highlight your core values are nearly endless. For example, if you’re publicly job searching, you might consider featuring your professional website or a pdf of your resume. If you’re a recruiter or are hiring for a role, you might use the Featured section to highlight your careers page or a current opening. Here are some of the other ways I have taught my clients to use the Featured section:
Share a team or culture video
Showcase high-performing LinkedIn posts
Link to client education resources
Promote an upcoming event
Create a custom image to showcase your company culture or volunteer work
Provide easy access to your calendar or booking link
What’s great about your LinkedIn profile is that it’s not static. In fact, I recommend coming back to your profile regularly to keep your content current. The Featured section is one of the easiest to update. Here’s how to add new featured work to your profile from the desktop version of LinkedIn:
First, head over to your LinkedIn profile.
If you don’t have anything in the Featured section yet, click the “Add profile section” button in the top right area of your profile and select “Add featured” under the “Recommended” profile sections.
If you already have at least one featured work sample, simply click the “+” button on the Featured section of your profile to get started.
Next, select the type of featured work you’d like to add from the dropdown menu.
Follow the prompts to complete the steps for the type of item you selected.
Pro Tip: For Featured items that allow a title and description, I recommend updating these fields to include information that will be helpful to your viewers. Including your contact information is also a good way to let interested viewers continue the conversation.
To complete the process, select the blue “Done” or “Select” button if it appears.
Always double-check that a clear, coherent image populates on your profile; LinkedIn will auto-populate the thumbnail.
To update, delete, or reorder work in your Featured section, select the pencil icon at the top right of the section and follow the prompts.
There are plenty of opportunities to be creative and strategic in the Featured section of your LinkedIn profile. Have a brainstorming session and think about what visual, engaging elements you can use to add depth and interest to your professional story. It’s an easy way to elevate your digital presence.
Speaking of stepping up your LinkedIn game, my Put a Ring on It Challenge is a great way to reset your LinkedIn routine and start engaging the right way. This five-day mini-training will help you learn how and when to post on LinkedIn, engagement best practices to enhance your visibility, and the art of the follow-up and lead generation. Learn more and see what a few past clients are saying about their experiences here.