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How Are You Using Audio On LinkedIn? branding linkedin tools marketing profile development strategy tips May 11, 2021

Looking for a new way to stand out on LinkedIn? I’ve got you covered. 

LinkedIn rolled out a new profile feature that allows users to add short audio recordings next to their name. 

THINK OF IT LIKE AN AUDIO BILLBOARD TO PROMOTE YOUR BUSINESS.

The process for getting...

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Standing Out On LinkedIn Is Simpler Than You Think branding career learn linkedin tools networking strategy success story tips May 04, 2021

Some people just know how to make a strong first impression. About 10 years ago, I attended a local networking event for business owners. At the start of the evening, we all stood up and gave a short explanation of who we were and what we did. 

As the speaking portion of the evening was...

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Are You Building Your LinkedIn Network The Right Way? leadership linkedin tools networking professional development profile development sales strategy tips Apr 26, 2021

To leverage LinkedIn to its fullest potential, you’ve got to intentionally grow your network on a weekly basis. 

It might sound too simple, but the easiest way to expand your professional network is to connect with new people. No brainer, right? New connections are an opportunity to...

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The LinkedIn Networking Secret No One Ever Tells You linkedin tools networking strategy success story tips training Apr 20, 2021

Have you ever tried to plant a garden? I love a house plant as much as anyone, but you probably won’t find me planting anything outside beyond a few flowers from time to time. I tend to stick to indoor plants—mostly because they’re predictable and easy to manage. 

The...

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How This 1 LinkedIn Prospecting Tactic Can Be A Game Changer For You learn linkedin tools social selling tips Apr 14, 2021

There are dozens of ways to effectively prospect.

IS THERE A PERFECT FORMULA THAT GUARANTEES 100 OUT OF 100 WINS EVERY TIME?

Maybe...And if you know that perfect formula, give me a call!

Now, are there useful prospecting formulas?

Absolutely. In fact, I would guess that any successful...

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What Is Your LinkedIn ROI? leadership linkedin tools networking professional development sales success story tips Apr 09, 2021

HOW OFTEN DO YOU CALCULATE YOUR RETURN ON INVESTMENTS? 

Whether the answer is always, hardly ever or never, I believe it’s fair to say that some investments are more difficult to calculate than others. 

For example, how do you put a price tag on more freedom...

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Adopting The KISS Method To Your Decision Making leadership learn linkedin tools marketing sales strategy success story tips Mar 31, 2021

In a recent masterclass, I asked my attendees to hop into chat and give me a “Yes!” if this question resonated with them:

How many of you have fallen victim to overcomplicating something that was never made to be complex?

The example I shared was me and my husband trying to...

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Quickstart Guide To Publishing Articles On LinkedIn linkedin tools networking tips training Mar 04, 2021

I’ve covered a lot about why publishing articles on LinkedIn is one of the most effective ways to bring value to your network and reach a wider audience. If you’re still not convinced, feel free to give 4 Steps to Grow Your LinkedIn Audience and/or 1 Powerful Way to Bring Value...

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1 Powerful Way To Bring Value On LinkedIn content engagement learn linkedin tools networking professional development tips Feb 24, 2021

You have more knowledge in your brain than you realize. So, why are you keeping it to yourself in between your ears? It’s time to share your expertise! 

As often as our team at McMillion Consulting talks about the importance of showcasing your expertise through the sections in...

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4 Steps To Grow Your Audience On LinkedIn engagement learn linkedin tools marketing social selling tips training Feb 19, 2021

LinkedIn is commonly seen as a tool to connect with your professional network, but it is also a rich environment to expand your network to entirely new audiences.

One of the lesser known features on LinkedIn is a newsletter page. If you’re not familiar, these are regularly published...

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Fear Is A Liar leadership learn linkedin tools networking professional development success story tips Feb 09, 2021

Is it just me or did you read a lot about mindset in 2020? 

A powerful lesson I have known for years, but am diligently working to put into practice is:

FEAR IS A LIAR, BUT IT’S NOT THE ENEMY. 

What are you actually afraid of? 

What is the worst thing that can happen?

...

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Give Them A Reason: Deep Dive engagement marketing networking professional development social selling strategy tips training Feb 03, 2021

Recently, I wrote an article about how to never be ghosted on LinkedIn again. If you haven’t read it, check it out here first: Give Them a Reason.

To get the most out of LinkedIn, my team and I are focusing on providing actionable ways for you to grow your business and leverage your...

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